(Bandar Seri Begawan, 12th) The pre-exhibition briefing for the 33rd Consumer Fair and Trade Expo (CFTE33) was officially held today, attracting more than 300 exhibitors and business representatives who participated both in person and online, preparing for the opening of one of Brunei Darussalam’s largest consumer and trade exhibitions.
This briefing session was organized by D’Sunlit Sdn Bhd with the aim of providing exhibitors with important operational information and the final pre-exhibition preparations. The 33rd Consumer Fair and Trade Expo will be held from June 24 to 28, 2026, at the Berakas International Convention Centre (ICC).
The session began with a presentation from Datastream Digital (DST) merchant officer Mohamad, introducing digital payment solutions available to exhibitors during CFTE33. Through this partnership, exhibitors will enjoy exclusive merchant discount rates (MDR) via DST’s Scan To Pay (STP) platform, allowing businesses to offer customers convenient cashless transaction services with more competitive fees during the exhibition.
Subsequently, Phuntirra Lai from D’Sunlit Sdn Bhd presided over the CFTE33 exhibitor briefing session, informing exhibitors on several key operational matters including venue logistics, booth setup requirements, safety procedures, marketing arrangements, and other essential information to ensure a smooth exhibition.
The enthusiastic turnout of exhibitors at this briefing reflects the business community’s continued support and confidence in the Consumer Fair and Trade Expo. Now in its 33rd iteration, CFTE continues to serve as a vital platform for businesses to showcase products and services, enhance brand visibility, reach consumers, and forge business relationships, while bringing together both local and international exhibitors.
Highlight features of this year’s show include a Brunei Local SME Pavilion, Wood Products Exhibition, Thailand Carnival, Large India Expo, and participation from the Sabah Industrial Development and Research Department. These exhibition areas will further strengthen CFTE33’s role as a platform for regional cooperation, cultural exchange, and market expansion.
To continually drive business growth, CFTE33 will also continue its Business Matchmaking Initiative, assisting exhibitors, buyers, distributors, suppliers, and business representatives in connecting with potential partners to discover more business opportunities. Buyer registration is now open; interested parties may visit the official CFTE Instagram page for more information and registration details.
In addition to business opportunities, visitors can also look forward to a fantastic shopping and lifestyle experience. The exhibition will gather a variety of retail products, exclusive offers, food and beverage stalls, family-friendly activities, and multiple interactive experiences, offering a rich and diverse five-day event.
To boost event atmosphere, visitors will have the chance to win attractive prizes through the signature CFTE33 Grand Lucky Draw, including a Toyota Altis sponsored by NBT (Brunei) Sdn Bhd.
As the opening day approaches, organizers and exhibitors are actively preparing to present an attractive and impactful CFTE33. With diversified exhibition zones, business engagement opportunities, and consumer-centered experiences, the expo continues to serve as a platform connecting businesses, consumers, and communities, while contributing to Brunei Darussalam’s economic activity.
The 33rd Consumer Fair and Trade Expo (CFTE33) will be held from June 24 to 28, 2026 at the Berakas International Convention Centre (ICC), open daily from 10:00am to 10:00pm, with a midday break from 12:00pm to 2:00pm on Fridays.
This briefing session was organized by D’Sunlit Sdn Bhd with the aim of providing exhibitors with important operational information and the final pre-exhibition preparations. The 33rd Consumer Fair and Trade Expo will be held from June 24 to 28, 2026, at the Berakas International Convention Centre (ICC).
The session began with a presentation from Datastream Digital (DST) merchant officer Mohamad, introducing digital payment solutions available to exhibitors during CFTE33. Through this partnership, exhibitors will enjoy exclusive merchant discount rates (MDR) via DST’s Scan To Pay (STP) platform, allowing businesses to offer customers convenient cashless transaction services with more competitive fees during the exhibition.
The enthusiastic turnout of exhibitors at this briefing reflects the business community’s continued support and confidence in the Consumer Fair and Trade Expo. Now in its 33rd iteration, CFTE continues to serve as a vital platform for businesses to showcase products and services, enhance brand visibility, reach consumers, and forge business relationships, while bringing together both local and international exhibitors.
Highlight features of this year’s show include a Brunei Local SME Pavilion, Wood Products Exhibition, Thailand Carnival, Large India Expo, and participation from the Sabah Industrial Development and Research Department. These exhibition areas will further strengthen CFTE33’s role as a platform for regional cooperation, cultural exchange, and market expansion.
To continually drive business growth, CFTE33 will also continue its Business Matchmaking Initiative, assisting exhibitors, buyers, distributors, suppliers, and business representatives in connecting with potential partners to discover more business opportunities. Buyer registration is now open; interested parties may visit the official CFTE Instagram page for more information and registration details.
In addition to business opportunities, visitors can also look forward to a fantastic shopping and lifestyle experience. The exhibition will gather a variety of retail products, exclusive offers, food and beverage stalls, family-friendly activities, and multiple interactive experiences, offering a rich and diverse five-day event.
To boost event atmosphere, visitors will have the chance to win attractive prizes through the signature CFTE33 Grand Lucky Draw, including a Toyota Altis sponsored by NBT (Brunei) Sdn Bhd.
As the opening day approaches, organizers and exhibitors are actively preparing to present an attractive and impactful CFTE33. With diversified exhibition zones, business engagement opportunities, and consumer-centered experiences, the expo continues to serve as a platform connecting businesses, consumers, and communities, while contributing to Brunei Darussalam’s economic activity.
The 33rd Consumer Fair and Trade Expo (CFTE33) will be held from June 24 to 28, 2026 at the Berakas International Convention Centre (ICC), open daily from 10:00am to 10:00pm, with a midday break from 12:00pm to 2:00pm on Fridays.