(Bandar Seri Begawan, 8th) Baiduri Bank today officially launched the Financial Wellness Centre (FWC), marking an important milestone in its journey of community empowerment. The centre is Brunei’s first institution dedicated to enhancing financial literacy and providing personalized guidance to individuals at every stage of life.
The inauguration was officiated by Rashidah, the Managing Director of Brunei Darussalam Central Bank and Chair of the Third Pillar of the National Financial Literacy Council (NFLC). NFLC members, senior government officials, distinguished partners, and guests were present at the event.
Baiduri Bank CEO Ti Eng Hui noted that in today’s fast-changing world, financial decisions are becoming increasingly complex—often daunting for many. Whether it’s receiving your first paycheck, planning a wedding, buying your first home, or making investments, people often do not know where to start.
The Financial Wellness Centre (FWC) was established to address this very challenge. It is not just an institution; it reflects Baiduri Bank’s philosophy that financial wellness is a right, not a privilege. The centre provides a safe, convenient, and trustworthy environment where Bruneians can access the tools and support they need to make informed and confident financial decisions.
“Our vision is to see the Financial Wellness Centre grow into a national financial empowerment hub—a trusted place where Bruneians, regardless of where they are in their journey, know they can receive support.”
Unlike traditional bank branches or advisory counters, the Financial Wellness Centre (FWC) is designed with a people-centric philosophy. It adopts a deeply personalized service approach that focuses on education and empowerment. Visitors can explore self-assessment tools to understand their own preferences for financial management and investments, and engage in one-on-one consultations with a financial planner who will offer practical and goal-oriented advice. The Centre will also host workshops and provide resources to guide individuals through key life milestones, from education savings to retirement planning.
Through personalized support and practical tools, Baiduri Bank is committed to boosting the confidence of Bruneians so they can take charge of their financial health, no matter what stage of life they are at.
The FWC also highlights the bank’s broad commitment to making financial literacy a key part of Brunei’s national agenda. The initiative is closely aligned with the Wawasan 2025-2035 (National Vision), which aims to strengthen financial understanding nationwide and broaden financial inclusion. The bank has long supported the Brunei Darussalam Central Bank and actively participated in national projects promoting financial awareness and resilience.
“Only by working together can we enhance financial literacy. This centre shows the importance of collaboration across the entire ecosystem, and we look forward to working with our partners to ensure more Bruneians are empowered to build a secure financial future.”
The establishment of the FWC demonstrates Baiduri Bank’s leadership in going beyond products and transactions as a financial institution. By championing financial education, providing practical tools, and creating a lifelong learning space, the bank continues to lead in the field of financial empowerment in Brunei. Through this initiative, the bank reinforces its core belief: knowledge is the foundation of empowerment, and a financially aware community is key to building a more sustainable and resilient future for the nation.
For the wider community, the FWC represents a new opportunity—the first step towards financial confidence and a more secure future. The public is welcome to visit the Financial Wellness Centre (FWC) at the bank’s headquarters to explore its facilities, try out interactive tools, and speak directly with financial planners. The centre is open to all Brunei residents, not just the bank’s customers, further underscoring Baiduri’s commitment to making financial wellness accessible to everyone.
Customers interested in learning more about the Financial Wellness Centre are invited to visit www.baiduri.com.bn/personal/banking/financial-wellness-centre, where information about the centre, instructions for interactive financial tools, and forms to book a consultation—by phone or in person—can be found.
The inauguration was officiated by Rashidah, the Managing Director of Brunei Darussalam Central Bank and Chair of the Third Pillar of the National Financial Literacy Council (NFLC). NFLC members, senior government officials, distinguished partners, and guests were present at the event.
Baiduri Bank CEO Ti Eng Hui noted that in today’s fast-changing world, financial decisions are becoming increasingly complex—often daunting for many. Whether it’s receiving your first paycheck, planning a wedding, buying your first home, or making investments, people often do not know where to start.
The Financial Wellness Centre (FWC) was established to address this very challenge. It is not just an institution; it reflects Baiduri Bank’s philosophy that financial wellness is a right, not a privilege. The centre provides a safe, convenient, and trustworthy environment where Bruneians can access the tools and support they need to make informed and confident financial decisions.
“Our vision is to see the Financial Wellness Centre grow into a national financial empowerment hub—a trusted place where Bruneians, regardless of where they are in their journey, know they can receive support.”
Unlike traditional bank branches or advisory counters, the Financial Wellness Centre (FWC) is designed with a people-centric philosophy. It adopts a deeply personalized service approach that focuses on education and empowerment. Visitors can explore self-assessment tools to understand their own preferences for financial management and investments, and engage in one-on-one consultations with a financial planner who will offer practical and goal-oriented advice. The Centre will also host workshops and provide resources to guide individuals through key life milestones, from education savings to retirement planning.
Through personalized support and practical tools, Baiduri Bank is committed to boosting the confidence of Bruneians so they can take charge of their financial health, no matter what stage of life they are at.
The FWC also highlights the bank’s broad commitment to making financial literacy a key part of Brunei’s national agenda. The initiative is closely aligned with the Wawasan 2025-2035 (National Vision), which aims to strengthen financial understanding nationwide and broaden financial inclusion. The bank has long supported the Brunei Darussalam Central Bank and actively participated in national projects promoting financial awareness and resilience.
“Only by working together can we enhance financial literacy. This centre shows the importance of collaboration across the entire ecosystem, and we look forward to working with our partners to ensure more Bruneians are empowered to build a secure financial future.”
The establishment of the FWC demonstrates Baiduri Bank’s leadership in going beyond products and transactions as a financial institution. By championing financial education, providing practical tools, and creating a lifelong learning space, the bank continues to lead in the field of financial empowerment in Brunei. Through this initiative, the bank reinforces its core belief: knowledge is the foundation of empowerment, and a financially aware community is key to building a more sustainable and resilient future for the nation.
For the wider community, the FWC represents a new opportunity—the first step towards financial confidence and a more secure future. The public is welcome to visit the Financial Wellness Centre (FWC) at the bank’s headquarters to explore its facilities, try out interactive tools, and speak directly with financial planners. The centre is open to all Brunei residents, not just the bank’s customers, further underscoring Baiduri’s commitment to making financial wellness accessible to everyone.
Customers interested in learning more about the Financial Wellness Centre are invited to visit www.baiduri.com.bn/personal/banking/financial-wellness-centre, where information about the centre, instructions for interactive financial tools, and forms to book a consultation—by phone or in person—can be found.