Zhao Lusi openly revealed her contract dispute with talent agency 'Yinhe Kuyu' and directly communicated with fans by going live and turning off tipping. Although her livestream had no profit-making intention, it still created an unprecedented traffic miracle: just the act of tearing open a tea bag led to the store receiving a sales volume in one day equivalent to the total of the past seven or eight years.
According to Jiupai News, in recent days Zhao Lusi has been livestreaming, not only complaining about her dispute with her management company, but also speaking frankly about her views on the entertainment industry, stirring up great public interest. One day, while in front of the camera, she brewed a packet of Pueraria (kudzu root) tea, saying it helps with liver detoxification, and casually added, “It feels like this (brand) probably can’t go on anymore.” Media checks revealed that the store is based in Guangyuan City, Sichuan. Previously, it averaged 10 orders a month, but in just a few hours, thousands of orders came flooding in.
Yesterday (the 7th), the tea brand’s person in charge, He Jing, was interviewed and could not hide her surprise and gratitude, saying: “Yesterday’s order volume in a single day was the total of what we had over the last seven or eight years.” The brand’s online shop saw over 40,000 people visiting in one day. The manager only learned through customer comments that Zhao Lusi had recommended their Pueraria tea on her livestream. The entire staff worked throughout the night and the company urgently hired 20 temporary workers to help pack orders.
The manager said Zhao Lusi did not charge any endorsement fees—this is truly “overwhelming traffic” and a totally unexpected blessing. Regarding the fact that Zhao Lusi mentioned on her livestream that the brand “feels like it can’t go on,” the manager laughed and thanked Zhao Lusi for the mention, admitting that running the business is indeed difficult but not to the point of closing down. The explosively popular tea has sold out and is temporarily off the shelves, but the store promises that prices for all other products will absolutely not be raised.
Source: ETToday