(Bandar Seri Begawan, 12th) The Brunei Tourism Development Department, under the Ministry of Primary Resources and Tourism, has appointed ELMNTL as its global Agency of Record (AOR), responsible for social media strategy and content production. This marks the first time Brunei has engaged an international agency to lead its global digital storytelling and content strategy.
This collaboration signifies Brunei’s commitment to enhancing its international profile through modern storytelling and strategic digital engagement.
Acting Director of the Tourism Development Department, Salinah, said, “This appointment reflects Brunei's commitment to strengthening our international influence through thoughtful, culturally respectful, and strategic digital storytelling.”
She continued, “As we continue to position Brunei as a destination for family travel, cultural exploration, and natural experiences, ELMNTL brings the necessary global expertise and strategic capabilities to communicate our values, cultural heritage, and national image to international audiences.”
According to the appointment, ELMNTL will serve as global strategist and creative lead for Brunei Tourism Board, handling international social media strategies, creative direction, content development, paid media optimization, and performance reporting for key target markets. Responsibilities include ongoing global content updates and major seasonal campaigns aligned with the Brunei Tourism Board’s national objectives.
To ensure authenticity and strong local character in content, ELMNTL will collaborate with Brunei-based production company Lailatul Shazanas Studio, which will provide on-the-ground filming, content gathering, and cultural guidance for the entire project. The partnership aims to combine international strategic expertise with local creative talent, ensuring Brunei’s stories are told accurately and respectfully. The team will jointly highlight Brunei’s unique positioning as a tourism destination, renowned for its genuine culture, pristine natural environment, and meaningful travel experiences—including rainforest adventures, wildlife encounters, historical sites, and family travel centered on peace, balance, and sustainability.
ELMNTL will act as the central coordinating hub, setting international standards and working closely with Brunei partners to ensure service consistency, cultural integrity, and high-quality execution.
ELMNTL CEO Ron Vernon stated, “Brunei is a rare tourism destination, guided by values, authenticity, and respect for nature and cultural heritage. We are honored to be appointed Brunei’s first international agency and to work with Brunei’s talented partners to share Brunei’s story with the world.”
This is a strategic addition to ELMNTL’s global tourism and hospitality portfolio. Renowned for its ability to combine destination storytelling, digital strategy, and cultural positioning, ELMNTL is dedicated to helping destinations stand out in an increasingly competitive tourism market.
This collaboration signifies Brunei’s commitment to enhancing its international profile through modern storytelling and strategic digital engagement.
Acting Director of the Tourism Development Department, Salinah, said, “This appointment reflects Brunei's commitment to strengthening our international influence through thoughtful, culturally respectful, and strategic digital storytelling.”
She continued, “As we continue to position Brunei as a destination for family travel, cultural exploration, and natural experiences, ELMNTL brings the necessary global expertise and strategic capabilities to communicate our values, cultural heritage, and national image to international audiences.”
According to the appointment, ELMNTL will serve as global strategist and creative lead for Brunei Tourism Board, handling international social media strategies, creative direction, content development, paid media optimization, and performance reporting for key target markets. Responsibilities include ongoing global content updates and major seasonal campaigns aligned with the Brunei Tourism Board’s national objectives.
To ensure authenticity and strong local character in content, ELMNTL will collaborate with Brunei-based production company Lailatul Shazanas Studio, which will provide on-the-ground filming, content gathering, and cultural guidance for the entire project. The partnership aims to combine international strategic expertise with local creative talent, ensuring Brunei’s stories are told accurately and respectfully. The team will jointly highlight Brunei’s unique positioning as a tourism destination, renowned for its genuine culture, pristine natural environment, and meaningful travel experiences—including rainforest adventures, wildlife encounters, historical sites, and family travel centered on peace, balance, and sustainability.
ELMNTL will act as the central coordinating hub, setting international standards and working closely with Brunei partners to ensure service consistency, cultural integrity, and high-quality execution.
ELMNTL CEO Ron Vernon stated, “Brunei is a rare tourism destination, guided by values, authenticity, and respect for nature and cultural heritage. We are honored to be appointed Brunei’s first international agency and to work with Brunei’s talented partners to share Brunei’s story with the world.”
This is a strategic addition to ELMNTL’s global tourism and hospitality portfolio. Renowned for its ability to combine destination storytelling, digital strategy, and cultural positioning, ELMNTL is dedicated to helping destinations stand out in an increasingly competitive tourism market.