The Successor to Labubu? Pop Mart’s newly launched “PUCKY Knock-Knock Series” plushie keychain blind boxes have surged in popularity due to their built-in electronic wooden fish feature, quickly becoming a trending topic on social media and driving the company’s stock price sharply higher.
This product line boasts a unique design: a gentle tap on the head produces a clear, realistic wooden fish sound, and each keychain comes with a tag carrying auspicious messages such as “Wealth +1”, “Happiness +1”, or “Wisdom +1”. The creative concept has perfectly resonated with young people seeking spiritual relaxation and playful interaction, earning it the nickname “the ultimate healing gadget for office workers” among netizens.
The product uses vinyl material and consists of six regular characters and one hidden edition. The official price is 99 RMB (about MYR 56) per piece, and 594 RMB (about MYR 340) for a set of six. Currently, it is listed as sold out on official channels, reflecting its high market demand.
The tight supply has also been quickly mirrored in the secondary market, with the hidden edition being pushed to about 327 RMB (around MYR 188) on some e-commerce platforms—an increase of approximately 230% over the original price. On resale trading platforms, hidden editions are commonly listed for not less than 245 RMB (about MYR 140).
The product’s strong market performance has also boosted investor confidence. On January 22, Pop Mart’s stock price surged rapidly in the afternoon, closing up 5.97%.
Market analysis indicates that the viral success of this “electronic wooden fish” blind box demonstrates Pop Mart’s continuing ability to tap into the emotional pulse of young consumers, transforming abstract needs for stress relief into tangible collectible toys, thus creating a new social media buzz and consumer hotspot. Previously, Pop Mart’s other top IP, the “Labubu” series, had shown volatility in market prices, and the wildfire success of the new series has injected new momentum into the company.