As the Lunar New Year of the Horse approaches, the China National Tourist Office in London officially launched the 'Hello! China' national tourism image themed bus project on the 9th, a key event in the UK's 'Happy Chinese New Year' celebrations.
From February 9th to February 23rd, fifty iconic London classic red double-decker buses will be dressed in festive attire featuring the Year of the Horse zodiac and China's new national tourism branding, traveling through London’s city center and bringing a strong Chinese New Year atmosphere to the streets and neighborhoods of this world cultural capital.
The 'Hello! China' Spring Festival bus project has now been implemented in London for three consecutive years. Beginning in the Year of the Dragon, and proceeding through the Year of the Snake and Year of the Horse, it has attracted widespread attention from local media and the public each year, becoming one of the most recognizable international cultural highlights during London’s Chinese New Year celebrations.