Cha Eun-woo’s Apology Ineffective: Ministry of Defense and 5 Brands Sever Ties

According to Korean media outlet OSEN, SSG.com, which selected Cha Eun-woo as a model for beauty products last year, has now switched related promotional videos featuring him on its official YouTube channel to private. Although no official reason for the removal has been given, this move came amid the outbreak of the tax evasion controversy, and is considered a follow-up response related to the incident.

In fact, this is not the first time the advertising industry has taken action. Previously, skincare brand Abib was the first to set Cha Eun-woo related ads and posts to private, followed by commercial, fashion, and education brands such as Shinhan Bank, Marithe Francois Girbaud, and the education brand Daesung MyMAC, all of which have also taken down related advertisement content. Even after Cha Eun-woo and his agency “Fantagio” issued an official explanation, SSG.com still chose to remove the videos, drawing attention.

Not only have his commercial endorsements been affected, but official institutions have also adjusted their content. The YouTube channel “KFN Plus” operated by the Ministry of National Defense’s Defense Media Agency recently also set content featuring Cha Eun-woo to private. Cha Eun-woo enlisted for active duty in July last year, and since the end of last year served as the new narrator for the “The Army Story of That Day” series, appearing in four episodes. However, after the tax evasion suspicions surfaced, the related videos now appear as “unavailable,” having been set completely to private.

Source: ETtoday Star News