(City, 10th) Brunei's tourism booth recently won the 'Best Activity Booth' award at the 2025 Seoul International Tourism Fair (SITF) held at the COEX Convention Center in Seoul, South Korea, in recognition of its interactive activities, engaging booth design, and excellent overall presentation.
According to the Tourism Development Department under the Ministry of Primary Resources and Tourism, participating in this tourism fair aims to enhance Brunei's influence in the Korean tourism market.
Brunei, along with the national airline and four local tourism and hotel partners, participated in the exhibition, focusing on showcasing the country's diverse tourism products.
The four-day tourism fair attracted important players in the global tourism industry, providing an important platform for tourism destinations and businesses to showcase products, establish strategic partnerships, and strengthen regional tourism cooperation.
Brunei also launched a new theme at the tourism fair, titled 'Brunei: Discover by You,' aiming to attract Korean tourists seeking genuine immersive experiences.
The event's subthemes of 'Find Your Moment' and 'Capture Your Story' encourage tourists to slow down, actively participate, and create unforgettable memories in a peaceful and serene, lesser-known haven, away from the hustle and bustle.
The number of visitors from Korea increased from 4,671 in 2023 to 8,323 in 2024, with a total of 3,038 visitors by April. This upward trend highlights the growing awareness and interest of Korean tourists in Brunei as a niche destination.
According to the Tourism Development Department under the Ministry of Primary Resources and Tourism, participating in this tourism fair aims to enhance Brunei's influence in the Korean tourism market.
Brunei, along with the national airline and four local tourism and hotel partners, participated in the exhibition, focusing on showcasing the country's diverse tourism products.
The four-day tourism fair attracted important players in the global tourism industry, providing an important platform for tourism destinations and businesses to showcase products, establish strategic partnerships, and strengthen regional tourism cooperation.
Brunei also launched a new theme at the tourism fair, titled 'Brunei: Discover by You,' aiming to attract Korean tourists seeking genuine immersive experiences.
The event's subthemes of 'Find Your Moment' and 'Capture Your Story' encourage tourists to slow down, actively participate, and create unforgettable memories in a peaceful and serene, lesser-known haven, away from the hustle and bustle.
The number of visitors from Korea increased from 4,671 in 2023 to 8,323 in 2024, with a total of 3,038 visitors by April. This upward trend highlights the growing awareness and interest of Korean tourists in Brunei as a niche destination.