On the 20th, Huawei held a launch event for its Pura series and all-scenario new products, officially introducing the Huawei Pura 90, Pura 90 Pro, and Pura 90 Pro Max—three bar-type flagship smartphones—as well as the world’s first horizontally wider foldable phone, the Pura X Max. The launch came ahead of Apple’s first foldable phone, signaling a strong challenge.
When announcing the prices, Huawei Executive Director and Terminal BG Chairman Richard Yu mentioned that due to increased costs in memory and other supply chains, the cost of the Huawei Pura 90 flagship series has risen by about 1,000–1,500 RMB (579.51–869.27 MYR), putting significant pressure on pricing. If the costs become unmanageable, the prices may increase further.
This release sees the Huawei Pura 90 Pro and Pro Max both equipped with the Kirin 9030s chip. The large wide-fold phone, Pura X Max, is equipped with the Kirin 9030Pro chip, runs HarmonyOS 6.1, features the Lingxi CPU paired with the Ark Memory Engine, and can boost overall performance by 30%.