(Bandar Seri Begawan, 19th) – Brunei’s exclusive BMW importer and dealer QAF Auto held a media launch today, officially unveiling the all-new BMW 318i Touring M Performance Edition to commemorate the significant milestone of the BMW 3 Series’ 50th anniversary.
The BMW 3 Series has been a core symbol of the BMW brand since its first debut in 1975. As a benchmark for luxury mid-sized cars, it combines dynamic driving pleasure, elegant design, and technological innovation. Spanning seven generations, it has achieved remarkable success in global markets.
The current BMW 3 Series has undergone comprehensive upgrades in design, powertrain, digital functions, and features since 2022, and now arrives in a new facelift to further enhance its visual appeal and modern sense of technology. The new car is equipped with BMW Operating System 8.5, which is not only intuitive and smooth to operate but also features augmented reality navigation, offering a more advanced digital driving experience.
Meanwhile, the all-new chassis tuning significantly boosts the car’s dynamic performance and ride comfort, achieving an ideal balance between handling and stability. The new BMW 3 Series sedan and Touring models are also fitted with more expressive exterior paint finishes and lightweight alloy wheels, exuding a sporty yet elegant aura.
Inside, a brand-new steering wheel and dashboard design create a modern luxury atmosphere, allowing drivers to fully enjoy a driving experience that perfectly blends technology and comfort.
Since its initial launch, the BMW 3 Series has reached cumulative global sales of over 20 million units; the seventh generation alone is approaching 3 million, underscoring its market status and brand appeal. The BMW 3 Series remains a benchmark in the mid-sized luxury car segment, with its distinct body lines, sculpted proportions, classic “double kidney grille” and round headlights forming an irreplaceable brand identity.
The dynamic front and rear spoilers further accentuate the vehicle’s athletic contours; with the M Sport package or optional M Sport package Pro, the authentic BMW sporty style is even more pronounced. For those seeking further upgrades, the M Performance Parts series offers race-grade aftermarket components, including aerodynamic elements and high-performance lightweight alloy wheels, further enhancing both appearance and performance.
QAF Auto warmly welcomes the public to visit its BMW showroom at Beribi to test drive the all-new BMW 318i sedan and to view the exclusive display of the BMW 318i Touring M Performance Edition, and experience firsthand BMW’s spirit of relentless heritage and innovation spanning 50 years.