Myanmar's national delicacy “Fish Soup Rice Noodles” (Mohinga) is gradually entering the European market. The news was announced during the Mekong Tourism Forum held at the Pan Pacific Hotel in Yangon in the third week of June.
This instant fish soup rice noodle product is manufactured by Cho Cho Industry, located in Nyaung Kwe Village, Htaukkyant Township, Yangon Region. The company uses modern food processing technology to develop a packaged version of fish soup rice noodles that can be enjoyed in just 5 minutes, allowing consumers to taste traditional flavors without lengthy cooking.
Ms. Daw Phyo, Managing Director of Cho Cho Industry, said that fish soup rice noodles have long become one of the most recognized Myanmar delicacies among foreign tourists, and many seek out this traditional dish as soon as they arrive in Myanmar.
She pointed out that the main goal of launching this instant product is to enable overseas Myanmar expatriates and consumers in regions where authentic Myanmar food is hard to find to easily enjoy the flavors of home.
"We hope to promote Myanmar culture through food, letting more international consumers learn about Myanmar's traditional cuisine and cultural heritage," she said.
With 25 years of food production experience, Cho Kitchen's main export markets currently include the United States, China, and Singapore. The company has already begun expanding into the European market and is actively seeking new business opportunities in neighboring countries.
The company stated that it will continue to enhance production standards and packaging quality in the future to meet international export requirements, further raising the global profile of Myanmar fish soup rice noodles and promoting it as an important brand representing Myanmar culture.
Industry insiders believe that with the growing demand for instant foods, the successful entry of fish soup rice noodles into the European market will not only help expand Myanmar's food exports, but also further enhance the influence of Myanmar cuisine on the international stage.
Ms. Daw Phyo, Managing Director of Cho Cho Industry, said that fish soup rice noodles have long become one of the most recognized Myanmar delicacies among foreign tourists, and many seek out this traditional dish as soon as they arrive in Myanmar.
She pointed out that the main goal of launching this instant product is to enable overseas Myanmar expatriates and consumers in regions where authentic Myanmar food is hard to find to easily enjoy the flavors of home.
"We hope to promote Myanmar culture through food, letting more international consumers learn about Myanmar's traditional cuisine and cultural heritage," she said.
With 25 years of food production experience, Cho Kitchen's main export markets currently include the United States, China, and Singapore. The company has already begun expanding into the European market and is actively seeking new business opportunities in neighboring countries.
The company stated that it will continue to enhance production standards and packaging quality in the future to meet international export requirements, further raising the global profile of Myanmar fish soup rice noodles and promoting it as an important brand representing Myanmar culture.
Industry insiders believe that with the growing demand for instant foods, the successful entry of fish soup rice noodles into the European market will not only help expand Myanmar's food exports, but also further enhance the influence of Myanmar cuisine on the international stage.