With cost-effective SUVs equipped with a wealth of technological features and longer warranty periods changing the competitive landscape, Chinese automobile manufacturers have increased their share of South Africa’s passenger car market from 11.2% in 2024 to 16.8% in 2025.
The South African automotive industry body, naamsa, stated in its annual report on Friday (May 15) that the country's new car market is entering a 'realignment' phase, characterized by increased affordability pressures on consumers, shifting consumption expectations, and intensified global competition.
The report noted that the most notable change in 2025 is the rapid rise of Chinese brands in South Africa’s light vehicle market. By relying on modern technology, competitive pricing, and longer warranties, these brands are gradually entering the mainstream market.
naamsa pointed out: 'This is not a short-term surge, but a structural reshaping. For decades, the market was primarily driven by brand and prestige. Today, it is shifting towards price-oriented choices and tighter household budgets, resulting in visibly weakened consumer loyalty to brands.'
naamsa pointed out: 'This is not a short-term surge, but a structural reshaping. For decades, the market was primarily driven by brand and prestige. Today, it is shifting towards price-oriented choices and tighter household budgets, resulting in visibly weakened consumer loyalty to brands.'
In 2025, a total of 15 Chinese brands have entered the South African new car market, including major manufacturers such as BYD, Chery, and Great Wall Motors, up from eight in 2024. Even more brands are expected to enter by 2026.
The report noted that although the influx of new entrants increases competitive pressure, brand loyalty remains strong in some market segments. Toyota continues to lead the overall market with a 24.8% share, followed by Suzuki and Volkswagen.