(Hanoi, 14th) The Center for Digital Transformation of Culture, Sports and Tourism, under the Ministry of Culture, Sports and Tourism of Vietnam, on the 13th launched the 2025 "Vietnam Tourism Impressions" creative video and short film competition in Hanoi. Leveraging digital media, the competition aims to comprehensively showcase Vietnam’s unique natural landscapes, cultural features, and captivating charm, thereby enhancing the country’s tourism image.
The event not only provides a creative platform for tourism enthusiasts, but will also enrich the national tourism promotional archive with high-quality visual resources, serving nationwide tourism promotion in the context of digital transformation. Center director Nguyen Thi Hoang Lan stated that the competition aims to shape the image of Vietnam as a “charming, high-quality, and sustainable tourism destination,” highlighting its magnificent natural scenery, profound ethnic culture, diverse vacation products, and comprehensive service facilities.
The organizing committee introduced that this competition aligns with Vietnam's tourism digital transformation strategy and will leverage the advantages of modern technology, social media, and short video platforms. Participants are encouraged to create videos with the theme of "Exploring Vietnam," covering aspects such as natural landscapes, cultural heritage, and unique tourist destinations, with a focus on intangible cultural heritage, green tourism, responsible tourism, wellness, golf, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
The competition is open to Vietnamese citizens (including overseas expatriates), foreigners residing in Vietnam, and all types of organizations registered in Vietnam. Each participant (individual or team) may submit up to 5 works, in categories including short videos (up to 60 seconds) and long videos (up to 5 minutes).
The total prize pool reaches several hundred million VND, including one first prize of 58 million VND, two second prizes of 45 million VND each, as well as third prizes, excellence awards, a "most popular video award," and special prizes. Entries will be accepted from August 15 to November 15, 2025, with an award ceremony to be held in December.