The International Federation of Association Football (FIFA) announced on the 17th that it has reached a partnership with the video platform YouTube. Some matches of the 2026 FIFA World Cup will be live streamed on YouTube for the first time, providing global fans with more diverse viewing options.
According to this agreement, media partners of the World Cup can choose to live stream the first 10 minutes of each match on their YouTube channels, and may also fully live stream some selected matches on YouTube — a first in the history of the World Cup.
In addition, these media partners can publish extended highlights, behind-the-scenes footage, short videos, and on-demand content from this World Cup on their YouTube channels, and gain more opportunities for revenue from YouTube content.
● Video Creators Get Onsite Access Injecting Fresh Perspectives
Moreover, FIFA will collaborate with YouTube to give a number of YouTube creators from around the world onsite access to the World Cup, providing audiences with personal stories, tactical analyses, and behind-the-scenes features through the lens of the creators, injecting fresh perspectives into the event.
The World Cup will be held from June 11 to July 19 in the United States, Canada, and Mexico. This is the first time the tournament will expand to 48 teams, with up to 104 matches in total.