(Borneo Bulletin, Bandar Seri Begawan, 21st) Recently, a professional survey team consisting of Kim Se-hoon, Chief Financial Officer of LG Singapore, Seo Dong-gyun, Head of the Asia Brand Team, and Jang Ji-soo, Executive Officer of Overseas Markets, arrived in Brunei for a multi-day market survey activity. The purpose of the visit was to gain in-depth understanding of the local market dynamics and further expand LG’s business footprint in Brunei.
As one of South Korea’s most representative home appliance brands, LG has occupied a leading position in various home appliance fields such as televisions, air conditioners, and refrigerators, thanks to its outstanding quality and innovative technology. Its products are sold in many countries and regions around the world. Sending core team members to Brunei this time fully demonstrates LG’s focus on and determination to develop the Brunei market.
After arriving in Brunei, the survey team received a warm welcome from Dr. Lau See Chuan, Managing Director of main distributor Yifah Sdn Bhd, and other senior executives. After a brief yet grand welcoming ceremony, both sides immediately engaged in a busy and orderly market survey. The team first had in-depth exchanges with the management of Yifah Sdn Bhd, and learned in detail about the sales situation of LG home appliances in the Brunei market, consumer feedback, market competition, and other key information.
Subsequently, the survey team visited local home appliance retail stores and sales outlets to observe LG product displays, sales processes, and consumer purchasing behaviors firsthand. Director Kim Se-hoon stated that on-site visits enable the team to more intuitively sense the consumption characteristics and demand trends of the Brunei market, providing a strong basis for LG to formulate more targeted market strategies. Head Seo Dong-gyun also emphasized that the Asian market is diverse and unique, and as an important part of it, the Brunei market holds significant meaning for LG’s overall layout and development in Asia.
This market survey has built a closer communication bridge between LG and its main distributor in Brunei, which will help both parties further deepen cooperation and jointly promote the continued development of LG home appliances in the Brunei market, bringing more high-quality home appliance products to Bruneian consumers.
After arriving in Brunei, the survey team received a warm welcome from Dr. Lau See Chuan, Managing Director of main distributor Yifah Sdn Bhd, and other senior executives. After a brief yet grand welcoming ceremony, both sides immediately engaged in a busy and orderly market survey. The team first had in-depth exchanges with the management of Yifah Sdn Bhd, and learned in detail about the sales situation of LG home appliances in the Brunei market, consumer feedback, market competition, and other key information.
Subsequently, the survey team visited local home appliance retail stores and sales outlets to observe LG product displays, sales processes, and consumer purchasing behaviors firsthand. Director Kim Se-hoon stated that on-site visits enable the team to more intuitively sense the consumption characteristics and demand trends of the Brunei market, providing a strong basis for LG to formulate more targeted market strategies. Head Seo Dong-gyun also emphasized that the Asian market is diverse and unique, and as an important part of it, the Brunei market holds significant meaning for LG’s overall layout and development in Asia.
This market survey has built a closer communication bridge between LG and its main distributor in Brunei, which will help both parties further deepen cooperation and jointly promote the continued development of LG home appliances in the Brunei market, bringing more high-quality home appliance products to Bruneian consumers.