(Bandar Seri Begawan, 8th) Imagine Sdn Bhd yesterday held the official signing ceremony for the “Imagine Fit Fest 2025”, marking the start of a national series of events aimed at promoting the health, community spirit, and cooperation among Bruneians.
The Imagine Fit Fest 2025 series includes exciting competitions such as Imagine x Peak: Hyrox Sprint Challenge, Imagine x Arrowtech: Tour di Brunei, and Imagine x D’Sunlit: Alpha Obstacles Challenge. The events aim to encourage an active and healthy lifestyle while providing opportunities for local MSMEs, vendors, and creative partners to participate, thus driving the development of the events industry ecosystem.
Over the past year, Imagine has collaborated with various partners and sponsors to successfully organize numerous community events, including blood donation drives, martial arts championships, the Borneo Darts Open, and the Hyrox Sprint Challenge. These events have not only stimulated economic development but have also helped local businesses grow and enhanced brand awareness.
Imagine Fit Fest 2025 continues this momentum by providing a platform for public-private partnerships, youth involvement, and cross-sector collaboration. The event also aligns with “Brunei Vision 2035,” supporting the nation’s aim to build a healthy, vibrant, and progressive population.
Recent large-scale events hosted by Imagine, such as Siuk Havoc, have showcased how local collaboration can attract regional attention and international corporate participation, further strengthening the potential of Brunei’s MICE industry as a catalyst for economic growth and investment.
Imagine expressed gratitude for the continued support and partnership of all sponsors, noting that such collaboration helps strengthen community bonds and promotes the overall development of Brunei’s society and economy.