Pop Mart Moves into Home Appliance Sector: Two Limited-Edition Labubu Refrigerators to Launch

Chinese trend toy giant Pop Mart is venturing into the home appliance sector. Last Friday (24th), it officially announced on social media its first home appliance product—the THE MONSTERS Life Home Series Refrigerator (also known as the Labubu Refrigerator), which will go on sale on April 30.

According to “Fast Technology,” a technology news app under DriveHome, the released Labubu refrigerator comes in two versions: the Home Edition and the House of the Monsters Edition. Both versions will be limited to 999 units worldwide, priced at 5999 RMB (3484 MYR) each, and each unit will have a unique limited-edition number.

Earlier, at the FY2025 results conference held at the end of March, Pop Mart’s chairman and CEO Wang Ning stated that the company would launch derivative small home appliances centered on its IP in April, and sales would be launched simultaneously on e-commerce platforms such as JD.com.

According to media reports, Pop Mart's OEM partner for its IP-derivative small home appliances is Guangdong Xinbao Electrical Appliances Co., one of the leading small home appliance enterprises in China.

The two parties mainly cooperate through the Original Equipment Manufacturer (OEM) model, covering products such as electric kettles, coffee machines, electric toothbrushes, and hair dryers. They are now in the stage of large-scale stock preparation. The target market strategy is likely to prioritize domestic sales before expanding overseas.

On another note, Pop Mart's dessert business will also officially launch physical storefronts in the first half of this year, following Pop Mart Park, the Thailand flagship store, and several pop-up shops.