Korean star Kim Soo Hyun's image has been severely hit due to controversies involving his personal life, such as alleged relationships with the late actress Kim Sae Ron during her underage years. Recently, it has been reported that advertisers have filed lawsuits, demanding the return of model fees and compensation for damages.
According to Korean media outlet "YTN", and as per information from legal circles on the 28th, two companies, A and B, that signed advertising contracts with Kim Soo Hyun have officially filed lawsuits against Kim and his agency "GOLDMEDALIST" at the end of this month. The total claim amounting to 3 billion won (approximately 9.03 million MYR). Furthermore, it's not just these two companies; other advertisers are also preparing to join the lawsuit.
Reports indicate that company C is also considering terminating its advertising contract with Kim Soo Hyun due to "breach of trust," and is discussing whether to file for a refund of fees or breach of contract compensation. Entertainment law expert lawyer Park Sung Woo revealed that Kim Soo Hyun has advertising endorsement contracts with 15 brands, and the total lawsuit amount in the future may exceed 10 billion won (approximately 30.13 million MYR).
The Posthumous Release of Kim Sae Ron's Work: A Resigned Sigh 'Life is Not Easy'
The last appearance of Kim Sae Ron has brought tears to many netizens.
In addition, Kim Sae Ron passed away in February this year at the age of 24. Her image was severely damaged due to a hit-and-run incident after drunk driving in 2022. Although she attempted to make a comeback last year through the film "Guitar Man," sad news emerged before the movie's release. Now, the theme song MV of the film is revealed, showing her last appearance on screen, which left netizens heartbroken.
In the MV, Kim Sae Ron sports long black hair and sits on stairs talking with the male lead Lee Sun Jae, expressing delicate emotions while sighing "Life isn't easy," her sincere acting touched many netizens, leaving comments like "... waiting for the movie ... we miss her" and "I cried before even watching."
Source: ETtoday StarCloud, Free Entertainment