Singaporean musician Lin Qiyu has officially launched his original music project, signing eight resident singers and actively expanding into the Chinese market. Recently, he held an audition showcase at his own Hongchen Inn Lounge to formally introduce his new artists and long-prepared original songs.
In an interview, Lin Qiyu said that these eight singers have been performing regularly at the lounge. After listening to countless live performances, he discovered that each one has a unique style and vocal tone. Therefore, he hopes to help them step out of the lounge and release their own original works. He revealed that he has a recording studio at home and, coupled with his music production skills, decided to personally produce songs for them.
In fact, Lin Qiyu first had this idea as early as last year and, after discussions with partners, decided to push the project forward seriously. "Although there was a period of delay in between, all the song mixes were finally completed last month."
Currently, six songs have already been completed. Each is tailor-made to the singer's individual characteristics and incorporates more mainstream and commercial elements. He hopes listeners will not only remember the singers' voices but also their songs.
At the audition showcase, works from six newcomers were unveiled, including Cheng Ji, En Ni, Liu Weihua, Chen Jiawen, Mu Ke, and Xie Shaotang, who was absent due to work. Some of the singers have participated in major singing competitions or talent shows. Among them, Xie Shaotang previously competed in The Voice of China and entered the national top 10, bringing considerable stage and recording experience.
In terms of distribution, Lin Qiyu believes traditional albums are no longer popular, so he plans to release a new song every month on digital platforms, with a key focus on developing in the Chinese market. He has already contacted several Chinese distribution companies, some of which specialize in creating hit songs, while others focus on managing singer IP.
His Chinese partners suggested first holding an audition showcase in Singapore. Through live feedback and data analysis, this will provide valuable reference for future promotional efforts in the Chinese market.
In fact, Lin Qiyu first had this idea as early as last year and, after discussions with partners, decided to push the project forward seriously. "Although there was a period of delay in between, all the song mixes were finally completed last month."
Currently, six songs have already been completed. Each is tailor-made to the singer's individual characteristics and incorporates more mainstream and commercial elements. He hopes listeners will not only remember the singers' voices but also their songs.
At the audition showcase, works from six newcomers were unveiled, including Cheng Ji, En Ni, Liu Weihua, Chen Jiawen, Mu Ke, and Xie Shaotang, who was absent due to work. Some of the singers have participated in major singing competitions or talent shows. Among them, Xie Shaotang previously competed in The Voice of China and entered the national top 10, bringing considerable stage and recording experience.
In terms of distribution, Lin Qiyu believes traditional albums are no longer popular, so he plans to release a new song every month on digital platforms, with a key focus on developing in the Chinese market. He has already contacted several Chinese distribution companies, some of which specialize in creating hit songs, while others focus on managing singer IP.
His Chinese partners suggested first holding an audition showcase in Singapore. Through live feedback and data analysis, this will provide valuable reference for future promotional efforts in the Chinese market.