(Bangkok, 24th – Comprehensive report) Meta has launched an innovative anti-fraud initiative in Thailand, unveiling a public immersive interactive experience called the “Scam Mystery Mansion.” The event educates the public on how to prevent online scams through fun and interactive means. In addition, with rigorous enforcement measures, Meta has removed millions of scam-related contents from its platform.
This interactive experience will be open to the public for free at the Maen Sri Waterworks Building in Bangkok from January 23 to 25 (this weekend). Daily opening hours are from 3:00 PM to 9:00 PM.
In the “Scam Mystery Mansion,” the public is invited to follow the narration of a black cat and mysterious ghost clues to explore a young woman’s cautionary story. During the exploration, participants will encounter various types of scams, including online romance fraud, investment fraud, impersonation, and other deceptive tactics.
Yingyos Leechaianan, Head of Public Policy for Meta Thailand, said: “Scam threats are rapidly spreading, affecting dating apps, online games, cryptocurrency platforms, and text communications. Meta adopts a multi-layered defense strategy, including technological protection, targeting scam networks, cooperating with industry and law enforcement, and educating the public to recognize and prevent scams.”
Bangkok Governor Chadchart Sittipunt welcomed this measure and pointed out: “Online fraud is a longstanding concern for the Bangkok city government and is a threat close to everyday life. Meta, through this innovative interactive activity, can raise public awareness of online threats and help prevent scams.”
This event is an extension of Meta's “Is This Legit?” social education campaign. Since July to December last year, the campaign reached 382 million users across 17 markets in the Asia-Pacific region—generating over 2 billion impressions on Facebook and Instagram, attracting 343,000 users to participate in interactive games, with total gaming time exceeding 2.74 million minutes.
In Thailand, this campaign reached over 31 million people, generated more than 130 million impressions, engaged 23,700 users in interactive games, and resulted in nearly 190,000 minutes of scam education, showing a strong public interest in anti-fraud education.
