(Bangkok, 28th, comprehensive report) The Thai Cabinet has approved a grant of 2 billion baht (approximately 259.8 million MYR) to host the world-class electronic music festival “Tomorrowland” every year starting next year for five years, in hopes of attracting high-spending foreign tourists and promoting tourism and economic development.
Thailand’s Minister of Tourism and Sports, Sora-on, told reporters on Tuesday (August 26) that the festival will be led by the Tourism Authority of Thailand and held at Wisdom Valley near the popular tourist destination, Pattaya.
This will be the first time the “Tomorrowland” EDM festival is held in Asia. Thai authorities estimate that the five-year festival will attract a total of more than 920,000 attendees, of whom over 550,000 are expected to be overseas visitors, resulting in over 12 billion baht in tourism revenues. These revenues mainly include ticket sales, sponsorships, and food & beverage spending.
This electronic music festival originated in Belgium and was first held in 2005. Today, it is globally recognized as the largest and most renowned EDM event, annually attracting hundreds of thousands of fans from more than 200 countries to the northern Belgian town of Boom, where they experience a magical EDM journey.
Thailand hopes to attract overseas visitors by hosting world-class events, thereby making up for the decrease in Chinese tourists—its largest source of tourists. Last year, Thailand hosted the “Summer Sonic” music festival and is now actively bidding to host Formula 1 (F1) street races in Bangkok starting from 2028.
Tourism is an important pillar of the Thai economy, contributing about 12% to the annual economic output. Authorities recently lowered this year’s full-year forecast for inbound tourists from 37 million to 33 million, mainly due to a sharp decline in Chinese visitors. So far this year, Thailand has received 21.4 million foreign visitors, a 7% year-on-year decrease.
The “Tomorrowland” electronic music festival attracts hundreds of thousands of fans from more than 200 countries every year. The photo shows the festival being held in the northern Belgian town of Boom on July 18 this year, drawing massive crowds.
This will be the first time the “Tomorrowland” EDM festival is held in Asia. Thai authorities estimate that the five-year festival will attract a total of more than 920,000 attendees, of whom over 550,000 are expected to be overseas visitors, resulting in over 12 billion baht in tourism revenues. These revenues mainly include ticket sales, sponsorships, and food & beverage spending.
This electronic music festival originated in Belgium and was first held in 2005. Today, it is globally recognized as the largest and most renowned EDM event, annually attracting hundreds of thousands of fans from more than 200 countries to the northern Belgian town of Boom, where they experience a magical EDM journey.
Thailand hopes to attract overseas visitors by hosting world-class events, thereby making up for the decrease in Chinese tourists—its largest source of tourists. Last year, Thailand hosted the “Summer Sonic” music festival and is now actively bidding to host Formula 1 (F1) street races in Bangkok starting from 2028.
Tourism is an important pillar of the Thai economy, contributing about 12% to the annual economic output. Authorities recently lowered this year’s full-year forecast for inbound tourists from 37 million to 33 million, mainly due to a sharp decline in Chinese visitors. So far this year, Thailand has received 21.4 million foreign visitors, a 7% year-on-year decrease.
The “Tomorrowland” electronic music festival attracts hundreds of thousands of fans from more than 200 countries every year. The photo shows the festival being held in the northern Belgian town of Boom on July 18 this year, drawing massive crowds.