KUALA LUMPUR, Aug 17 (Bernama) -- Local companies are encouraged to make value over price, innovation over imitation, as well as safety, health and quality the key pillars of the Malaysian brand.
Entrepreneur and Cooperatives Development Minister Steven Sim said the move was important to ensure locally produced products could set high standards and remain competitive in an increasingly challenging global market.
He said the move was also in line with the government’s vision of moving from “Made in Malaysia” to “Made by Malaysia”.
“Previous model was about producing other people's products in our country under the ‘Made in Malaysia’ label. We should gradually shift to the ‘Made by Malaysia’ model, where products are designed, created and made by Malaysians,” he said.
He said this to reporters after officiating the BrandQuest 2026 programme and National Mark of Malaysian Brand Appreciation Ceremony here today.
Meanwhile, Sim said the RM230,000 allocation from SME Corp had benefited about 40 micro, small and medium enterprises (PMKS) in obtaining the National Mark of Malaysian Brand certification in 2025 and 2026.
He said the ministry would assess from time to time the need to increase the allocation to enhance the standards and competitiveness of local products in domestic and international markets.
In addition, Sim said the ministry, through the Power Up 10K programme, had channelled RM9 billion in financing to 250,000 entrepreneurs nationwide as of July, from the RM15 billion targeted for this year.
“This is my mission, to ensure that there are enough resources for Malaysian companies to continue competing and progressing. The mission is to make Malaysian businesses great,” he said.
Earlier, Sim presented the Malaysian Brand Heritage Award to local companies in recognition of their commitment to building, strengthening and maintaining quality and competitive Malaysian brands.
Among the award recipients were Seasonings Specialties Sdn Bhd, Passive Fire Protection Sdn Bhd, Goodnite Sdn Bhd, Halagel (M) Sdn Bhd and Sydney Cake House Sdn Bhd.
He said the move was also in line with the government’s vision of moving from “Made in Malaysia” to “Made by Malaysia”.
“Previous model was about producing other people's products in our country under the ‘Made in Malaysia’ label. We should gradually shift to the ‘Made by Malaysia’ model, where products are designed, created and made by Malaysians,” he said.
He said this to reporters after officiating the BrandQuest 2026 programme and National Mark of Malaysian Brand Appreciation Ceremony here today.
Meanwhile, Sim said the RM230,000 allocation from SME Corp had benefited about 40 micro, small and medium enterprises (PMKS) in obtaining the National Mark of Malaysian Brand certification in 2025 and 2026.
He said the ministry would assess from time to time the need to increase the allocation to enhance the standards and competitiveness of local products in domestic and international markets.
In addition, Sim said the ministry, through the Power Up 10K programme, had channelled RM9 billion in financing to 250,000 entrepreneurs nationwide as of July, from the RM15 billion targeted for this year.
“This is my mission, to ensure that there are enough resources for Malaysian companies to continue competing and progressing. The mission is to make Malaysian businesses great,” he said.
Earlier, Sim presented the Malaysian Brand Heritage Award to local companies in recognition of their commitment to building, strengthening and maintaining quality and competitive Malaysian brands.
Among the award recipients were Seasonings Specialties Sdn Bhd, Passive Fire Protection Sdn Bhd, Goodnite Sdn Bhd, Halagel (M) Sdn Bhd and Sydney Cake House Sdn Bhd.