With the widespread adoption of AI deepfake technology, cases of celebrities’ likenesses being fraudulently used for scams or commercial promotions have become increasingly common. Jessica Hsuan, who recently regained fame in China due to 'A Step into the Past,' was recently targeted by unscrupulous businesses using AI technology to synthesize images and videos promoting a certain weight loss product. As the videos were made with high quality and appeared very realistic, her management company became extremely frustrated and issued an urgent statement to clarify that there was no commercial relationship whatsoever, and urged the public not to be deceived.
The statement emphasized that Jessica Hsuan has no endorsement, collaboration, or any business dealings with the related weight loss brand and products, and indicated that the advertisement content is entirely unauthorized, maliciously forged fake advertisements using AI technology; regarding the unlawful businesses infringing her portrait rights and spreading false information, the management company stated it reserves the right to take legal action according to the law.
Source: Liberty Times