The ASEAN Film Festival as a Symbol of ASEAN Unity, Driving Trillions of Dollars in Economic Value

(Kuching, 16th) The ASEAN International Film Festival and Awards (AIFFA) is a symbol of ASEAN unity and a celebration of Southeast Asia's creative strength.

Sarawak Premier Datuk Patinggi Tan Sri Abang Johari said that AIFFA has evolved from merely a film screening platform to becoming a platform for promoting regional cooperation and highlighting the Southeast Asian film industry. The film industry, he noted, "entertains millions of viewers and drives an economy worth trillions of dollars."

In his speech at last night's 2025 AIFFA Awards Ceremony, the Premier stated that the ASEAN region has immense potential, and filmmakers can share stories here and showcase Southeast Asia's cultural uniqueness to the world.

He also expressed his appreciation for the attendance of Hong Kong actor Simon Yam Tat-Wah and Filipino filmmaker Lav Diaz, noting that their participation demonstrates that "film knows no borders; only the language of art connects us."

"Sarawak will continue to commit to the development of its creative industry, investing continuously in training, education, and infrastructure construction, including the soon-to-be-completed Sarawak Performing Arts Centre."

Recalling the origin of AIFFA, he mentioned that the idea began during his visit to India in 2012 when he served as Minister of Tourism, Arts, and Culture, after which ASEAN recognized Kuching as the host of the film festival.

This year, AIFFA received a record 200 film submissions, reflecting strong regional participation.

The Premier also welcomed the addition of new award categories aimed at recognizing ASEAN university short films and Borneo documentary producers.

He added that Sarawak's soon-to-be-launched airline—AirBorneo—will further strengthen regional connectivity before the next AIFFA.

"Let us celebrate each other's achievements together, enjoy our warm hospitality, and remember that every great film begins with a spark, and tonight, that spark is burning brightly in Sarawak."