JAKARTA, April 30 (Bernama) -- About 50 Malaysian tourism industry organisations are taking part in a promotional programme for the Visit Malaysia 2026 (VM2026) campaign here, in an effort to attract more Indonesian tourists to Malaysia as a preferred destination.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said the tourism promotion mission covers various events in major cities, namely Jakarta, Surabaya and Medan.
“This mission reflects Malaysia’s continued commitment to strengthening strategic cooperation with industry partners in Indonesia, particularly in promoting VM2026,” he said at the launching of the Malaysia Gastronomy and Cultural Promotion programme here Monday.
The programme, which runs until May 2, involves various parties including state tourism boards, travel agencies, healthcare institutions, airlines, hotels and resorts, Malaysia My Second Home agents, as well as operators of various tourism products and attractions.
Tiong said that as neighbouring countries, Malaysia and Indonesia share many similarities in terms of culture, language and values, while the uniqueness of each country makes the relationship mutually complementary.
“Malaysians love visiting Indonesia, and we believe Indonesians also have a strong interest in exploring Malaysia’s beauty. This close relationship will remain a solid foundation for the continued growth of tourism between both countries year after year,” he said.
Under the theme “Malaysia: A Sustainable and Culturally Rich Destination”, Tiong said the VM2026 events calendar, which has been extended until the end of next year, also features the World Labour Day Celebration cum Rain Rave Water Music Festival, to be held at Bukit Bintang, Kuala Lumpur from April 30 to May 2.
“Today, we also launched the Malaysia Food and Culture Promotion programme to further promote Malaysian cuisine in Indonesia. This programme showcases the uniqueness of Malaysia’s traditional food as well as cultural heritage,” he said.
“This mission reflects Malaysia’s continued commitment to strengthening strategic cooperation with industry partners in Indonesia, particularly in promoting VM2026,” he said at the launching of the Malaysia Gastronomy and Cultural Promotion programme here Monday.
The programme, which runs until May 2, involves various parties including state tourism boards, travel agencies, healthcare institutions, airlines, hotels and resorts, Malaysia My Second Home agents, as well as operators of various tourism products and attractions.
Tiong said that as neighbouring countries, Malaysia and Indonesia share many similarities in terms of culture, language and values, while the uniqueness of each country makes the relationship mutually complementary.
“Malaysians love visiting Indonesia, and we believe Indonesians also have a strong interest in exploring Malaysia’s beauty. This close relationship will remain a solid foundation for the continued growth of tourism between both countries year after year,” he said.
Under the theme “Malaysia: A Sustainable and Culturally Rich Destination”, Tiong said the VM2026 events calendar, which has been extended until the end of next year, also features the World Labour Day Celebration cum Rain Rave Water Music Festival, to be held at Bukit Bintang, Kuala Lumpur from April 30 to May 2.
“Today, we also launched the Malaysia Food and Culture Promotion programme to further promote Malaysian cuisine in Indonesia. This programme showcases the uniqueness of Malaysia’s traditional food as well as cultural heritage,” he said.