Recently, China has seen a surge in "group livestreams," catapulting Douyin girl group “SK Moon Lake 217” members, like Sister Maple—famous for her 'getting on the bus dance'—to stardom. However, the China Association of Performing Arts has just released the "Operational Service Requirements for Network Performance Brokerage Agencies,” which specifically stipulate that group livestream performers must not wear heavy makeup or use excessive ‘smoothing and beautifying’ filters.
The association pointed out that group livestreams must convey positive guidance, and should not induce audience spending through suggestive language, actions, or fake displays of intimacy. Moreover, they should not lead fans to donate and compete in rankings or comparisons. Regarding the performers’ talent showcases, each dance performance must consist of at least two 8-counts of complete movements, and last no less than 2 minutes; in terms of costumes and styling, they should be elegant and appropriate, with “no heavy makeup or excessive smoothing/beautifying filters allowed.”
After seeing these new rules, Chinese netizens are abuzz, with many saying that many group livestream dancers only know how to do short “gesture dances,” and may not be able to dance for a full 2 minutes in one go; others lamented, “With these regulations, at least 80% of group livestreams are in trouble.”
Source: Liberty Entertainment