(Bandar Seri Begawan, 6th) Bank Islam Brunei Darussalam (BIBD) convened its leaders and executives for a gathering yesterday, aiming to enhance customer service levels through leadership empowerment and accountability.
This event took place at the Handicraft Centre Banquet Hall, bringing together more than 200 mid-to-senior management personnel from across the BIBD Group, including BIBD At-Tamwil, BIBD Securities, and Olive Digital Services.
The plenary meeting was officially opened by the Minister of Social Policy and Manpower Planning, Minister of Home Affairs, and Chairman of the BIBD Group, Dato Seri Setia Awang Ahmaddin.
The chairman’s presence underscored BIBD’s emphasis on leadership commitment at the highest level, reflecting the board’s clear support for the bank’s service excellence agenda and setting an example of top-down leadership.
Also present at the gathering were Acting Managing Director & CEO of BIBD, Muhammad Yusri, and senior management and staff from the BIBD Group.
In his opening speech, Muhammad Yusri emphasized that this plenary meeting was not merely a gathering, but a platform for building trust, encouraging dialogue, strengthening accountability, fostering organizational collaboration, and continuous improvement.
He pointed out that organizational culture is shaped not only by policies, but more importantly by the daily actions and behavior of leaders, which directly influence the service experience provided to customers.
He also emphasized the importance of the Customer Service Charter to be launched in January 2026, which serves as a guiding framework to ensure service consistency and a shared commitment to service excellence.
In line with the directives of His Majesty the Sultan of Brunei, Muhammad Yusri reiterated that leadership plays a decisive role in setting direction, driving implementation, and making decisions that contribute to achieving the “Brunei Vision 2035.”
“This message is profound. Leadership is not defined by title or position, but by action.”
Leaders were reminded that the standards they uphold will become the benchmarks followed by their teams, and that leadership actions are the bridge between organizational culture and customer trust.
During this gathering, BIBD emphasized that leadership is an 'Amanah' (trust), requiring leaders to uphold integrity, sincerity, and consistency while guiding teams and serving customers, with a strong sense of responsibility. This principle underpins BIBD’s broader vision of strengthening community confidence, raising service standards, and making meaningful contributions to national development and the “Brunei Vision 2035.”
The event also emphasized the importance of developing leaders’ mindsets and capabilities so that they can drive meaningful change, foster cross-departmental collaboration, and uphold the values that define BIBD’s service culture.
By focusing on leadership behaviors and organizational coordination, this town hall meeting reaffirmed BIBD’s commitment to building a resilient, customer-centric, and future-oriented institution.
This event took place at the Handicraft Centre Banquet Hall, bringing together more than 200 mid-to-senior management personnel from across the BIBD Group, including BIBD At-Tamwil, BIBD Securities, and Olive Digital Services.
The plenary meeting was officially opened by the Minister of Social Policy and Manpower Planning, Minister of Home Affairs, and Chairman of the BIBD Group, Dato Seri Setia Awang Ahmaddin.
The chairman’s presence underscored BIBD’s emphasis on leadership commitment at the highest level, reflecting the board’s clear support for the bank’s service excellence agenda and setting an example of top-down leadership.
In his opening speech, Muhammad Yusri emphasized that this plenary meeting was not merely a gathering, but a platform for building trust, encouraging dialogue, strengthening accountability, fostering organizational collaboration, and continuous improvement.
He pointed out that organizational culture is shaped not only by policies, but more importantly by the daily actions and behavior of leaders, which directly influence the service experience provided to customers.
He also emphasized the importance of the Customer Service Charter to be launched in January 2026, which serves as a guiding framework to ensure service consistency and a shared commitment to service excellence.
In line with the directives of His Majesty the Sultan of Brunei, Muhammad Yusri reiterated that leadership plays a decisive role in setting direction, driving implementation, and making decisions that contribute to achieving the “Brunei Vision 2035.”
“This message is profound. Leadership is not defined by title or position, but by action.”
Leaders were reminded that the standards they uphold will become the benchmarks followed by their teams, and that leadership actions are the bridge between organizational culture and customer trust.
During this gathering, BIBD emphasized that leadership is an 'Amanah' (trust), requiring leaders to uphold integrity, sincerity, and consistency while guiding teams and serving customers, with a strong sense of responsibility. This principle underpins BIBD’s broader vision of strengthening community confidence, raising service standards, and making meaningful contributions to national development and the “Brunei Vision 2035.”
The event also emphasized the importance of developing leaders’ mindsets and capabilities so that they can drive meaningful change, foster cross-departmental collaboration, and uphold the values that define BIBD’s service culture.
By focusing on leadership behaviors and organizational coordination, this town hall meeting reaffirmed BIBD’s commitment to building a resilient, customer-centric, and future-oriented institution.