Chinese actress Zhao Lusi has made a comeback with “Shine on Me” and has also become China’s top female sales influencer for three consecutive years! Recently, Taobao released its “Top 10 Sales Influencers of 2025” list, with Zhao Lusi beating out many strong contenders, including Dilraba Dilmurat, Bai Lu, and Liu Yifei, to take the crown. A pink puff-sleeve long dress she wore in “Shine on Me” became wildly popular in China, with hundreds of shops selling it, totaling a staggering 6 million pieces sold and an estimated total value exceeding 200 million ringgit—an astounding achievement. Yang Mi’s sales followed closely behind Zhao Lusi, while Ju Jingyi ranked third, Bai Lu took fourth, and Dilraba Dilmurat came in only sixth.
Zhao Lusi first became the most popular new-generation sales goddess during the filming of “Hidden Love” with Chen Zheyuan. Her clothes, hair accessories, bracelets, necklaces, and earrings were in such high demand online during filming that they repeatedly sold out even before the show aired, with supply unable to meet the overwhelming demand once it did. In “Shine on Me,” she plays roles ranging from student and host to anchor and wealthy heiress, allowing for even more exquisite and diverse outfits. This year’s top-seller is the romantic pink chiffon puff-sleeve long dress, which sold at least 6 million units. Although different stores have some variation in fabric and tailoring costs, with unit prices ranging from 59 RMB (about 34 MYR) to 398 RMB (about 230 MYR), just using the lowest price of 59 RMB, the sales value for 6 million units exceeds 200 million ringgit—firmly cementing Zhao Lusi’s status as China’s sales queen.
In addition, Yang Mi broke free from the low ratings of “Fox Spirit Matchmaker: Red Moon Pact” this year thanks to “Vitality,” not only earning the approval of netizens for her acting but also setting trends with her Zen-style neo-Chinese fashion. From clothing to accessories, fans are scrambling to buy her looks, placing her second. Ju Jingyi also shifted from her usual doll-like internet celebrity image to debut new makeup and styling this year, sparking an impressive sales frenzy that firmly secured her the third spot. Bai Lu, who often appears in the top searches with her private looks, took fourth, as many netizens make impulse purchases searching just for “Bai Lu’s same style.” Liu Yifei’s popularity has soared in recent years with “The Story of Rose” and “Meet Yourself,” placing her fifth.
Source: Up Media Trends