Taiwanese actress Barbie Hsu (Xu Xiyuan) passed away in Japan in early 2025, shocking the showbiz world, and many fans still find it difficult to accept her departure. Recently, some netizens have noticed that the skincare brand she endorsed during her lifetime continues to use her past endorsement images for promotion on social media, sparking public debate over whether it is excessive to "capitalize on the deceased." In response, Dee Hsu’s (Xu Xidi) manager has spoken out.
According to YiPing News Network, the skincare brand Barbie Hsu endorsed during her lifetime has recently still been posting promotional photos shot at that time. Although overall operations are still following the existing marketing strategies, because the spokesperson has already passed away, the renewed circulation of her images has led some netizens to question the appropriateness, further triggering debates over ethical and commercial boundaries.
In response, Dee Hsu’s manager stated that the related arrangements were coordinated jointly by the family and the brand, hoping to continue Barbie Hsu’s image and influence in a more gentle manner. She also mentioned that the endorsement contract is still within its valid term, and that both parties have always maintained a good cooperative relationship. Therefore, even though Barbie Hsu has passed away, the related advertisement content will continue to be preserved, in hopes that the public will still be able to see her most beautiful image and presence from when she was alive.
News Source: YiPing News Network + China Times News Network
In response, Dee Hsu’s manager stated that the related arrangements were coordinated jointly by the family and the brand, hoping to continue Barbie Hsu’s image and influence in a more gentle manner. She also mentioned that the endorsement contract is still within its valid term, and that both parties have always maintained a good cooperative relationship. Therefore, even though Barbie Hsu has passed away, the related advertisement content will continue to be preserved, in hopes that the public will still be able to see her most beautiful image and presence from when she was alive.
News Source: YiPing News Network + China Times News Network