（Bandar Seri Begawan, 12th）The highly anticipated third edition of the “Cuti-Cuti Malaysia” Swipe & Win campaign is back in full swing, rolling out exciting new offers and prizes to encourage tourists to visit Malaysia.
This event is jointly organized by Straits Central Agencies (SCA) in strategic partnership with the Malaysia Tourism Promotion Board in Brunei and Baiduri Bank, running from now until November 30, 2025.
This year’s campaign gives Baiduri Bank credit and debit cardholders an exclusive lottery opportunity—each minimum transaction of 20 dollars in Malaysia qualifies for entry, and shopping with SCA earns an additional triple chance. Participants stand a chance to win ten attractive prizes, including Enrich Miles, holiday packages in popular destinations such as Kuala Lumpur, Langkawi, Kuching and Kota Kinabalu, as well as shopping vouchers, health screening packages, and travel accessories.
Noorkhadijah Abdullah, General Manager of SCA, stated, “SCA is very honored to have the opportunity to cooperate with Malaysia Tourism Promotion Board and Baiduri Bank for three consecutive years. We are excited to bring these opportunities to our customers again and to promote tourism to Malaysia.”
She added that such partnerships are essential for driving growth and consolidating Malaysia’s reputation as a must-visit destination, especially as Visit Malaysia Year 2026 approaches.
Hazlina Azman, Director of Malaysia Tourism Promotion Board Brunei, noted that Malaysia Tourism Promotion Board welcomes the continued cooperation with SCA, aiming to attract 1.4 million Bruneian visitors this year. From January to June 2025, Bruneian arrivals stood at 747,851, making Brunei one of Malaysia’s top five tourist source countries. She stated that, with strong support from local partners, Malaysia will remain Brunei’s top travel destination.
Lim Kian Chiang, Head of Retail Banking at Baiduri Bank, emphasized: “We are committed to creating more value for our customers in meaningful ways. This campaign demonstrates our promise to combine the convenience of our cards with a rewarding lifestyle experience. Looking ahead, we hope to deepen our partnerships and bring our clients even more opportunities to enjoy, explore, and grow together.”
The launch ceremony for the “Cuti-Cuti Malaysia” Swipe & Win video campaign was officiated by Malaysia’s High Commissioner to Brunei, Dato’ Aini Atan, with key partners and local content creator @apakanfizah present. @apakanfizah was appointed as this year’s CCM video creator, focusing on Malaysia’s lifestyle, shopping, and culinary attractions.
Attendees included SCA General Manager Noorkhadijah Abdullah, Malaysia Tourism Promotion Board Brunei Director Hazlina Azman, Baiduri Bank Assistant Manager for Card Business Development & Marketing Katie Lim Shin Ru, as well as representatives from partner organizations, staff, and media.
The campaign will continue until November 30, 2025.