From July 29th to August 1st, the 25th Malaysia International Architecture, Interior Design and Building Materials Exhibition (ARCHIDEX 2026) was held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. This year’s exhibition attracted nearly 900 exhibitors from around the world and about 40,000 professional buyers. Ten key enterprises from Chaozhou, Guangdong made a collective appearance in the form of the “Chaozhou Smart Sanitary Ware Pavilion”, with an exhibition area of more than 200 square meters, becoming one of the most popular zones at the event.
The Chaozhou Pavilion showcased a full range of products, including integrated smart toilets, smart bathroom cabinets, water-saving sanitary ware, and shower sets. Among them, several smart toilets are equipped with independently developed high-efficiency water-saving flushing technology, antibacterial seat materials, and a water-electricity separation safety protection system, achieving a high industry standard in both water conservation and safety.
Particularly notable was the contactless smart toilet brought by Hangpai Sanitary Ware from Chaozhou. Responding to the common issue of low water pressure in old residential buildings and high-rise buildings in Southeast Asia, this product uses “zero water pressure limitation” technology to ensure strong flushing even when water pressure is insufficient. At the same time, its “no power required + dual-mode flushing” design does not require existing circuit modifications and allows flushing simply by hand press or foot kick, greatly lowering installation requirements. The product also features dual separate nozzles for feminine and posterior cleaning, structurally avoiding cross-contamination and supporting a constant temperature hot water connection. According to buyers on site, this local-adapted design precisely addresses the practical needs of Southeast Asian households.
According to statistics, the Chaozhou Pavilion has received more than 600 buyers from Malaysia, Singapore, Indonesia, Thailand and other countries since its opening. Several companies have reached preliminary cooperation intentions with local distributors. Many buyers commented that Chaozhou’s sanitary ware products offer exceptional cost-effectiveness and are well positioned for the local mid- to high-end home renovation and engineering project market.
A relevant person in charge of the Chaozhou Ceramics Industry Association said that Malaysia serves as the springboard for Chaozhou sanitary enterprises’ entry into the ASEAN market. As RCEP dividends continue to be realized, demand for smart sanitary ware and green building materials in Southeast Asia is growing rapidly. Leveraging the China Pavilion platform for collective exhibition not only reduces the cost of companies participating independently, but also helps to establish overall brand recognition.
During the exhibition, the Chaozhou delegation also plans to participate in a number of industry activities, including the ASEAN Real Estate Conference, the China-funded Enterprises Roundtable, and the Construction Technology Industry Exchange Meeting. They will also visit the Federation of Teochew Associations of Malaysia, the Chaozhou Business Federation, and other local Teochew business associations to further connect with ASEAN market resources.
Chaozhou is China’s largest production base for sanitary ceramics and is known as the “Porcelain Capital of China.” The city has formed a complete industrial chain covering everything from porcelain clay mining, mold development, ceramic firing to smart electronic control modules, hardware accessories, and final product testing. Data show that Chaozhou’s annual output of smart toilets reaches 6.38 million sets, accounting for one-third of the national total, with output of basic smart toilets making up about half of the country’s production. Currently, there are over 400 smart toilet enterprises in the city with 3C certification—the highest number in the country. Products are exported to more than 160 countries and regions worldwide.