Chinese drama heartthrob Xiao Zhan reached new heights in his acting career last year with his performance in 'Cang Hai Chuan'. He was voted as the champion of the “2025 Weibo Most Commercially Valuable Star,” followed by Bai Lu and Dilraba Dilmurat. Notably, Zhao Lusi made a strong return to the entertainment industry last year with 'Xu Wo Yao Yan', which even surpassed 'Cang Hai Chuan' to become the drama king of the year. However, since she deleted her Weibo account with 30 million followers, she was not included in the voting, thus dropping out of the rankings.
The “Weibo Most Commercially Valuable Star” is evaluated based on follower growth, endorsement numbers, and brand influence. In the end, Xiao Zhan secured the top spot again this year with a score of 86.7, remaining champion as he was last year. 'Cang Hai Chuan' set a new record for sponsorships, attracting over 60 brands, bringing in more than 500 million RMB (around 280 million MYR)—an incredible figure. Furthermore, Xiao Zhan gained 7 new luxury endorsements, and the rights to 'Cang Hai Chuan' were sold to over 190 countries, making him truly the champion in commercial value!
Bai Lu took second place with a score of 86.46. Last year, she aired three works in a row: 'Bai Yue Fan Xing', 'Lin Jiang Xian', and 'Bei Shang', all of which had impressive sponsorship status. In addition, she is a regular member of the variety show 'Keep Running', and her down-to-earth image has won the hearts of the public. As a result, her endorsements for food products are extremely popular, with online sales exceeding 6 million units—an amazing earning ability.
Third place went to Dilraba Dilmurat for 'Xiao Qi Qing Rang', earning a score of 85.83. Although the reviews for her works have been average, she has strong support from numerous high-end brands and graced the cover of ELLE magazine, which quickly sold nearly a million copies—demonstrating her excellent popularity among the general public and landing her solidly in the top three.
Source: UP Media Pop Culture