(Bangkok, 4th) According to a Thai media report on August 4, Wisesight Company released a social data analysis of the first half of 2025, pointing out that the top concerns of Thai online users focus on economic pressures, rising living costs, and the impact of AI on the job market. Other hot topics include educational equity, labor rights, gender diversity, mental health, as well as changes in video entertainment and e-commerce consumption behavior.
Data shows that Thai users spend up to 42 hours and 14 minutes per month watching videos on YouTube, making it the most-used platform; TikTok follows closely with 37 hours and 40 minutes; and Facebook has a usage time of 16 hours and 23 minutes. Thailand is also the fourth most active country globally in viewing online short videos, behind Nigeria, the Philippines, and Kenya.
In terms of video content preferences, comedy ranks highest at 37%, followed by pets (10%), dance (7%), and both music and food at 6% each. TikTok is the platform with the highest engagement, with brand-related interactions reaching 114 million, accounting for 36% overall. In addition, ads related to financial services, insurance, and public transport on TikTok saw increases of 394%, 313%, and 295% respectively.
In content consumption behavior, Thai users watch long videos an average of 3.24 times per week—commonly “watching while eating”. Podcast listening continues to rise, with popular topics covering economy, history, current affairs, and supernatural content, of which Gen Z is particularly enthusiastic.
Regarding internet trends, the "Lisa holding things pose" and POV videos have become mimicking fads. Mental health topics have increased by 25% since 2020, with students frequently facing academic and employment pressure.
The top five most discussed social media topics for the first half of the year are: economic issues (186,000 posts)—covering price hikes and income inequality; educational equity (78,000 posts); labor issues (61,000 posts); AI's threat to employment (60,000 posts); and gender diversity (52,000 posts).
Notably, Gen Z prefers to search for information via social platforms like Facebook, YouTube, Lemon8, and X, with traditional search engine usage declining.
From March to April, the Myanmar earthquake affected Thailand and led to the collapse of the Auditor-General’s building, sparking 387 million related discussions. This drove up searches for low-rise houses and apartments by 306% and 407% respectively. Meanwhile, mentions of apartment insurance soared by 1295%, reflecting citizens' heightened concern for home and family safety.
In social e-commerce trends, searches for pre-made food surged by 8260%, and mini fire extinguishers by 140%, showing consumers are increasingly interested in practical goods. Furthermore, Buddhist scandals, political topics, and neighboring country affairs (such as Cambodian issues) frequently topped the discussion lists.
In terms of video content preferences, comedy ranks highest at 37%, followed by pets (10%), dance (7%), and both music and food at 6% each. TikTok is the platform with the highest engagement, with brand-related interactions reaching 114 million, accounting for 36% overall. In addition, ads related to financial services, insurance, and public transport on TikTok saw increases of 394%, 313%, and 295% respectively.
In content consumption behavior, Thai users watch long videos an average of 3.24 times per week—commonly “watching while eating”. Podcast listening continues to rise, with popular topics covering economy, history, current affairs, and supernatural content, of which Gen Z is particularly enthusiastic.
Regarding internet trends, the "Lisa holding things pose" and POV videos have become mimicking fads. Mental health topics have increased by 25% since 2020, with students frequently facing academic and employment pressure.
The top five most discussed social media topics for the first half of the year are: economic issues (186,000 posts)—covering price hikes and income inequality; educational equity (78,000 posts); labor issues (61,000 posts); AI's threat to employment (60,000 posts); and gender diversity (52,000 posts).
Notably, Gen Z prefers to search for information via social platforms like Facebook, YouTube, Lemon8, and X, with traditional search engine usage declining.
From March to April, the Myanmar earthquake affected Thailand and led to the collapse of the Auditor-General’s building, sparking 387 million related discussions. This drove up searches for low-rise houses and apartments by 306% and 407% respectively. Meanwhile, mentions of apartment insurance soared by 1295%, reflecting citizens' heightened concern for home and family safety.
In social e-commerce trends, searches for pre-made food surged by 8260%, and mini fire extinguishers by 140%, showing consumers are increasingly interested in practical goods. Furthermore, Buddhist scandals, political topics, and neighboring country affairs (such as Cambodian issues) frequently topped the discussion lists.