(Thailand, 18th) On the 17th, the Kasikorn Research Center of Thailand released a report stating that it is expected that in 2025, Thailand's tourism industry will experience its first negative growth in nearly three years.
According to a report by China News Service, the Kasikorn Research Center believes that looking forward, if the global economy and security situations do not undergo positive changes, the path to recovery for Thailand's tourism market will remain challenging.
The Kasikorn Research Center forecasts that in the whole of 2025, Thailand will receive 34.5 million foreign tourists, a year-on-year decrease of 2.8%, marking the first negative growth in nearly three years.
Thailand has long been a popular tourism destination in Asia. However, in 2025, Thailand's international tourism market will face severe challenges. Multiple latest data and forecasts indicate that in 2025, both the number of foreign tourists traveling to Thailand and tourism revenue will decline, with the tourism industry potentially experiencing its first annual negative growth since the pandemic recovery.
According to the latest data released by the Thai Ministry of Tourism and Sports, from January 1 to May 11, 2025, the number of foreign tourists traveling to Thailand was 12.9 million, a year-on-year decrease of 1%; total tourism revenue was 613.1 billion baht (approximately 78.9 billion ringgit), a year-on-year decrease of 2%. This trend has continued since February and may extend to the end of the year.
Economic Slowdown in Various Countries Leading to Tightened Spending
The reduction in the number of foreign tourists is due to the combined influence of various negative factors both domestically and internationally, mainly including tourism safety issues affecting the number of tourists visiting Thailand; geopolitical tensions leading prospective tourists to Thailand to cancel their plans; global economic slowdown and tightened spending, with tourists paying more attention to travel budgets and cost-effectiveness; intensified regional competition, such as Vietnam's plan to introduce a 10-year long-term visa to attract foreign tourists.
Rising Hotel Prices in Thailand
Compared to other countries, Thailand is currently facing many challenges in terms of tourism appeal, mainly due to rising tourism costs reducing appeal to price-sensitive tourists. In 2024, the average hotel price in Thailand increased by 34% compared to 2019 before the pandemic, surpassing the Asian average increase of 28.3%. Additionally, the cost of spending for tourists on food, transportation, and other aspects has also risen significantly.
According to a report by China News Service, the Kasikorn Research Center believes that looking forward, if the global economy and security situations do not undergo positive changes, the path to recovery for Thailand's tourism market will remain challenging.
The Kasikorn Research Center forecasts that in the whole of 2025, Thailand will receive 34.5 million foreign tourists, a year-on-year decrease of 2.8%, marking the first negative growth in nearly three years.
Thailand has long been a popular tourism destination in Asia. However, in 2025, Thailand's international tourism market will face severe challenges. Multiple latest data and forecasts indicate that in 2025, both the number of foreign tourists traveling to Thailand and tourism revenue will decline, with the tourism industry potentially experiencing its first annual negative growth since the pandemic recovery.
According to the latest data released by the Thai Ministry of Tourism and Sports, from January 1 to May 11, 2025, the number of foreign tourists traveling to Thailand was 12.9 million, a year-on-year decrease of 1%; total tourism revenue was 613.1 billion baht (approximately 78.9 billion ringgit), a year-on-year decrease of 2%. This trend has continued since February and may extend to the end of the year.
Economic Slowdown in Various Countries Leading to Tightened Spending
The reduction in the number of foreign tourists is due to the combined influence of various negative factors both domestically and internationally, mainly including tourism safety issues affecting the number of tourists visiting Thailand; geopolitical tensions leading prospective tourists to Thailand to cancel their plans; global economic slowdown and tightened spending, with tourists paying more attention to travel budgets and cost-effectiveness; intensified regional competition, such as Vietnam's plan to introduce a 10-year long-term visa to attract foreign tourists.
Rising Hotel Prices in Thailand
Compared to other countries, Thailand is currently facing many challenges in terms of tourism appeal, mainly due to rising tourism costs reducing appeal to price-sensitive tourists. In 2024, the average hotel price in Thailand increased by 34% compared to 2019 before the pandemic, surpassing the Asian average increase of 28.3%. Additionally, the cost of spending for tourists on food, transportation, and other aspects has also risen significantly.