(Hanoi, 24th) The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and Amazon Global Selling Vietnam jointly held the “Export Breakthrough: Vietnamese Brands Go Global” conference in Hanoi on the morning of the 23rd, announcing the establishment of a three-year strategic cooperation to help Vietnamese enterprises expand into international e-commerce markets.
According to Voice of Vietnam, this cooperation plan is named “V-Brands Go Global with Amazon” and will be implemented from 2025 to 2027. It aims to build a successful international e-commerce export platform and enhance the global recognition and competitiveness of Vietnamese brands.
The plan has two core goals: to provide comprehensive training courses and online export capability certification for 1,000 Vietnamese enterprises, and to select 30 representative national brands to receive exclusive support and promotion on the Amazon platform, further expanding their overseas market influence.
Vu Ba Phu, Director of the Trade Promotion Agency, noted that authorities will continue to promote brand development programs on reputable cross-border e-commerce platforms in the future, with Amazon serving as a strategic partner to jointly promote products rich in Vietnamese national characteristics.
“We will develop modern trade promotion tools, including the application of artificial intelligence in promotion strategies and market analysis, while also optimizing brand channels for international consumers. Through strengthening coordination with government ministries, industry associations, and local units, we aim to build a digital trade promotion ecosystem that is enterprise-centered, market-oriented, and technology-driven.”
With the signing of the strategic partnership, both sides will fully launch an integrated plan—not only providing the knowledge training Vietnamese businesses need, but also offering practical support necessary for brand-building and product value enhancement—in hopes of driving a new breakthrough for Vietnamese manufacturing exports on the international stage.