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Chinese President Xi Jinping visited Beijing to inspect and greet grassroots officials and citizens ahead of the Lunar New Year. During the trip, he also purchased several festive snacks. According to Chinese media reports, the same items selected by Xi have now become bestsellers.
On the 10th, Xi Jinping inspected the Longfu Temple district in Beijing. According to 'Zhidao News,' a media outlet under The Beijing News, before Xi Jinping arrived at the Longfu Building, the New Year market had already attracted large numbers of citizens and tourists. Xi Jinping showed great interest in checking out the various stalls selling New Year goods and warmly interacted with the people present.
Cao Siyuan, manager of Beijing Daoxiangcun Store No. 0, said she introduced Xi Jinping to the specialty pastries at their innovative store, such as the traditional-musical-instrument-shaped Pipa Cake and the Pan Niugao, which features elements of traditional clothing. At the cultural and creative stall, staff member Guo Zheng introduced Xi to characteristic creative products such as jujube-blossom pillows and refrigerator magnets. Xi Jinping asked questions about the number of Daoxiangcun stores in Beijing, the brand's history, and the location of its main branch.
Cao Siyuan said that Xi Jinping bought three snacks in the store: honey San Dao (a type of crispy sweet snack), creamy twisted crullers, and exploded jujube cakes. These three items have now become the store’s “best sellers.” “We have been constantly restocking; everyone wants to try out the Lunar New Year flavors chosen by the President. At the same time, this has boosted sales of the store’s boxed gift sets and Beijing-style pastries.”
Additionally, Xi Jinping also purchased Fengnian Sausage. The report stated that Fengnian Sausage is a time-honored traditional Beijing snack. Staff said that Xi Jinping asked about the brand’s history and the number of stores, and also reminded them to pay attention to food safety. On site, Xi Jinping took out 50 yuan (28.4 ringgit) and bought a piece of raw sausage in the store, spending a total of 25.2 yuan (14.3 ringgit).