Famous Chinese internet celebrity Papi Jiang (Jiang Yilei) shot to fame in 2016 with her voice-altering satire short videos, earning her the title of 'No.1 Internet Celebrity of 2016.' In recent years, she has successfully transitioned into the variety show circuit and even ventured into dramas, participating in productions like 'Blossoms.' However, she recently uploaded a video satirizing the Spring Festival Gala—titled 'An Imagined Spring Festival Gala Director Team'—which was taken down from all platforms less than 48 hours after being posted, sparking heated discussion online.
In the video, Papi Jiang plays multiple roles as members of a 'Spring Festival Gala director team.' Through exaggerated and absurd humor, she parodies the show's review process, repeatedly using lines like 'Not funny, cut it,' 'Too much regional discrimination, cut it,' 'Too funny! Cut it! There’s no positive energy at all,' 'Let’s cut it in a few days,' and more, mocking the rigid standards of review, unreasonable time control, and the forced insertion of outdated internet memes. Unexpectedly, the lines in the video 'came true' in real life, and the video itself was ultimately 'cut down.'
Related keywords quickly trended on social media. Many netizens mocked, ''Too funny, cut it'—a perfect closed loop,' and 'Prophets really do get axed first.' Some directly said the video 'was removed for some unspeakable reasons.' According to Chinese industry insiders, the video involved sensitive details regarding the creation and review process of the Spring Festival Gala and was identified by platforms as 'risky content,' resulting in its forced removal. The incident has also put many content creators on alert. Some influencer companies have begun tightening internal reviews, instructing creators to avoid satirizing mainstream cultural events and major official programs in order to minimize risk.
Source: Hush! Star News