(Bandar Seri Begawan, 25th) The 2025 Alpha Challenge officially kicked off on the 23rd of this month at Muara Beach and Tanjong Batu Beach, once again cementing its status as one of Brunei's most important and anticipated obstacle course events.
This event is renowned for emphasizing physical fitness, mental resilience, and teamwork, and it continues to attract numerous individuals and organizations each year. This year, the all-new course at Muara Beach marked the first time the challenge was held along this iconic coastline, signifying a major milestone.
The 2025 Alpha Challenge is themed “Break Through the Coastline,” aiming to inspire participants to surpass their personal limits, strengthen perseverance, and uphold unity and a collective spirit. The event features three competitions: the Fun Run, a 3km course with beginner-level obstacles; the Omega Challenge, a 5km course with intermediate obstacles; and the Beta Challenge, a 10km endurance race featuring 15 obstacles. A total prize of 15,000 Brunei Dollars will be awarded to outstanding participants in each competition category.
One of the highlights this year is Imagine Sdn Bhd serving as the title sponsor, further reinforcing its commitment to national initiatives promoting active lifestyles, health awareness, and community engagement.
Additionally, Imagine has provided a series of exciting lucky draw prizes, including a Samsung S25 (512GB) as the grand prize and two Apple Watch Series 10 (42mm) as second prizes, reflecting the company’s ongoing support for impactful and community-centered projects.
Managing Director of D’Sunlit Sdn Bhd, Tan Kah Heng, presented a commemorative gift to the guest of honour, Member of Parliament Pehin Su Ai.
Following that, Helmi Abdullah Fitness led everyone in a warm-up activity and hosted the official launch ceremony of the Alpha Challenge. Next, the guest of honour flagged off the Fun Run, marking the official start of this year’s challenge and kicking off the day’s competitive activities.
Beyond the competitive elements, the 2025 Alpha Challenge also serves as a vital platform aimed at fostering teamwork and leadership. Through its highly challenging course, the event encourages participants—whether competing individually or as part of a corporate team—to enhance communication, demonstrate strategic thinking, and cultivate sportsmanship.
The challenge is not just a test of endurance but also a meaningful team-building activity designed to promote unity, friendship, and personal growth. With its optimized routes, clearer objectives, and a commitment to providing a meaningful and engaging sporting experience, the 2025 Alpha Challenge fully demonstrates Brunei’s determination to foster resilience, health, and community spirit.
This event is renowned for emphasizing physical fitness, mental resilience, and teamwork, and it continues to attract numerous individuals and organizations each year. This year, the all-new course at Muara Beach marked the first time the challenge was held along this iconic coastline, signifying a major milestone.
The 2025 Alpha Challenge is themed “Break Through the Coastline,” aiming to inspire participants to surpass their personal limits, strengthen perseverance, and uphold unity and a collective spirit. The event features three competitions: the Fun Run, a 3km course with beginner-level obstacles; the Omega Challenge, a 5km course with intermediate obstacles; and the Beta Challenge, a 10km endurance race featuring 15 obstacles. A total prize of 15,000 Brunei Dollars will be awarded to outstanding participants in each competition category.
One of the highlights this year is Imagine Sdn Bhd serving as the title sponsor, further reinforcing its commitment to national initiatives promoting active lifestyles, health awareness, and community engagement.
Additionally, Imagine has provided a series of exciting lucky draw prizes, including a Samsung S25 (512GB) as the grand prize and two Apple Watch Series 10 (42mm) as second prizes, reflecting the company’s ongoing support for impactful and community-centered projects.
Managing Director of D’Sunlit Sdn Bhd, Tan Kah Heng, presented a commemorative gift to the guest of honour, Member of Parliament Pehin Su Ai.
Following that, Helmi Abdullah Fitness led everyone in a warm-up activity and hosted the official launch ceremony of the Alpha Challenge. Next, the guest of honour flagged off the Fun Run, marking the official start of this year’s challenge and kicking off the day’s competitive activities.
Beyond the competitive elements, the 2025 Alpha Challenge also serves as a vital platform aimed at fostering teamwork and leadership. Through its highly challenging course, the event encourages participants—whether competing individually or as part of a corporate team—to enhance communication, demonstrate strategic thinking, and cultivate sportsmanship.
The challenge is not just a test of endurance but also a meaningful team-building activity designed to promote unity, friendship, and personal growth. With its optimized routes, clearer objectives, and a commitment to providing a meaningful and engaging sporting experience, the 2025 Alpha Challenge fully demonstrates Brunei’s determination to foster resilience, health, and community spirit.