(Borneo Bulletin, Bandar Seri Begawan, 16th) Xiaomi’s official authorized retailer and distributor, Maxicare Studio, has officially entered the Brunei market and will open its first local physical retail store on the 18th of this month, marking an important milestone in the company's regional business expansion.
Maxicare Studio focuses on Xiaomi’s smart ecosystem products, with a sales range covering smartphones, tablets, smart home devices, lifestyle products, kitchen appliances, health and beauty devices, as well as a variety of related accessories. The company is committed to providing Brunei consumers with a one-stop platform for smart product shopping.
The company pointed out that Brunei’s smart device market has steady growth potential, especially as the acceptance of smart home and IoT products continues to increase each year. Maxicare Studio positions itself in the market as “high cost-performance,” offering competitive pricing strategies and official genuine product guarantees, allowing consumers to enjoy both quality and price advantages, while further promoting the adoption of smart technology in homes and businesses.
In terms of operations, the company makes full use of Xiaomi’s mature smart ecosystem, where most products can be centrally managed through a single app, effectively enhancing user experience and product utility. The company believes ecosystem integration helps to build long-term customer relationships, while also boosting accessory and extended product sales.
In conjunction with the new store opening, Maxicare Studio is also launching a series of promotional activities. Customers who shop from January 18th to 23rd, 2026 can participate in the grand opening lucky draw. In addition, there will be flash deals on selected products every day from 7:30 pm to 8:30 pm during the above period.
Maxicare Studio stated that it will continue to introduce more smart and lifestyle technology products in the future and will evaluate further development opportunities in the Brunei market to strengthen its competitiveness in the local smart retail sector.