(Bandar Seri Begawan, 6th) D'Sunlit Sdn Bhd has officially held the signing ceremony for sponsors and partners of the Alpha Challenge 2025, marking the formal collaboration between the organizer and its esteemed sponsors and partners to jointly prepare for Brunei's pioneering obstacle race event—the 9th Alpha Challenge.
D'Sunlit Sdn Bhd's Operations Manager Wu Zhongsheng and Business Relationship Supervisor Xie Zhiqiang represented the organizer at the signing ceremony.
The Alpha Challenge 2025 will take place on November 23, 2025, at Muara Beach and Tanjung Batu Beach. As Brunei's most anticipated obstacle race, Alpha Challenge aims to test participants’ physical strength and willpower, while continuing to uphold its reputation.
This year, Muara Beach will introduce a brand-new route, marking the first time that the event conquers this iconic coastline. In line with this year’s theme, “Breaking Through the Coast,” the event aims to inspire participants to push their limits and to showcase the spirit of resilience and teamwork.
The event is divided into three categories: Fun Run, with a 3km course and five entry-level obstacles; Omega Challenge, with a 5km course and eight obstacles; and Beta Challenge, with a 10km course and fifteen obstacles. The total prize money for all categories is as much as $15,000.
This year's challenge sees strong support from 15 official sponsors and 11 official partners. Official sponsors include Imagine Sdn Bhd, NBT (B) Sdn Bhd, Swee Wah Enterprise, Tele Directories, CurrentVoltage, Bobby Electrical, Seri Utama Engineering, Cutepack Sdn Bhd, Sykt Perniagaan Malar Setia, Ideal Group of Companies, YC Lee & Lee, Technotest Sdn Bhd, Jackhan Sdn Bhd, Sahid Sdn Bhd, Setia Motors and Parvati Brunei. Meanwhile, official partners include TLT Enterprise, Mixmedia, Aewon Garment & Embroidery Sdn Bhd, Helmi Abdullah Fitness, Hui Huang Enterprise, RSW Services Sdn Bhd, Fuora Sports, Universiti Brunei Darussalam (UBD), Tenpercent RC, Fitness Zone, and Chop Kian Chuang/Carabao.
As a highlight this year, Imagine Sdn Bhd proudly serves as the title sponsor. The company has also prepared an array of exciting lucky draw prizes, including a Samsung S25 (512GB) smartphone (First Prize) and two Apple Watch Series 10 (42mm) watches (Second Prize). This demonstrates the company’s unwavering support for the national initiative promoting an active lifestyle, health consciousness, and community participation.
Through this event, D'Sunlit Sdn Bhd once again extends its gratitude to the sponsors and partners of the Challenge for their sustained trust and collaboration. Their support is crucial to the success and development of the Alpha Challenge.
The Alpha Challenge is held annually and is a signature fitness event aimed at nurturing participants’ determination, endurance, and team spirit.
The event combines physical challenges with natural landscapes, showcasing tenacity and ultimate victory. The 2025 event, themed "Breaking Through the Coastline," promises a vibrant experience that perfectly embodies the spirit of "resilience and relentless progress."
D'Sunlit Sdn Bhd's Operations Manager Wu Zhongsheng and Business Relationship Supervisor Xie Zhiqiang represented the organizer at the signing ceremony.
The Alpha Challenge 2025 will take place on November 23, 2025, at Muara Beach and Tanjung Batu Beach. As Brunei's most anticipated obstacle race, Alpha Challenge aims to test participants’ physical strength and willpower, while continuing to uphold its reputation.
This year, Muara Beach will introduce a brand-new route, marking the first time that the event conquers this iconic coastline. In line with this year’s theme, “Breaking Through the Coast,” the event aims to inspire participants to push their limits and to showcase the spirit of resilience and teamwork.
The event is divided into three categories: Fun Run, with a 3km course and five entry-level obstacles; Omega Challenge, with a 5km course and eight obstacles; and Beta Challenge, with a 10km course and fifteen obstacles. The total prize money for all categories is as much as $15,000.
This year's challenge sees strong support from 15 official sponsors and 11 official partners. Official sponsors include Imagine Sdn Bhd, NBT (B) Sdn Bhd, Swee Wah Enterprise, Tele Directories, CurrentVoltage, Bobby Electrical, Seri Utama Engineering, Cutepack Sdn Bhd, Sykt Perniagaan Malar Setia, Ideal Group of Companies, YC Lee & Lee, Technotest Sdn Bhd, Jackhan Sdn Bhd, Sahid Sdn Bhd, Setia Motors and Parvati Brunei. Meanwhile, official partners include TLT Enterprise, Mixmedia, Aewon Garment & Embroidery Sdn Bhd, Helmi Abdullah Fitness, Hui Huang Enterprise, RSW Services Sdn Bhd, Fuora Sports, Universiti Brunei Darussalam (UBD), Tenpercent RC, Fitness Zone, and Chop Kian Chuang/Carabao.
As a highlight this year, Imagine Sdn Bhd proudly serves as the title sponsor. The company has also prepared an array of exciting lucky draw prizes, including a Samsung S25 (512GB) smartphone (First Prize) and two Apple Watch Series 10 (42mm) watches (Second Prize). This demonstrates the company’s unwavering support for the national initiative promoting an active lifestyle, health consciousness, and community participation.
The Alpha Challenge is held annually and is a signature fitness event aimed at nurturing participants’ determination, endurance, and team spirit.
The event combines physical challenges with natural landscapes, showcasing tenacity and ultimate victory. The 2025 event, themed "Breaking Through the Coastline," promises a vibrant experience that perfectly embodies the spirit of "resilience and relentless progress."