Japanese media reported that after Sony Group spun off its TV business and transferred it to a joint venture led by Chinese TV giant TCL Group, the market share of Chinese TV manufacturers in Japan will rise to 60%.
Nikkei Chinese Net reported on the 6th that according to data from research firm BCN Research Institute (Chiyoda-ku, Tokyo), in 2025, Toshiba’s classic high-end TV brand REGZA will hold the top spot in Japan’s domestic TV market share, and Chinese brands Hisense and TCL together account for 50%. If the Sony brand is transferred to a joint venture company led by TCL in the future, Chinese manufacturers will occupy 60%.
The report states that REGZA is manufactured and sold by TVS REGZA (Kawasaki City), a company in which Chinese Hisense Group holds a 95% stake, with Toshiba holding only a 5% share.
Sony Group has decided that, in 2027, its spun-off TV business will also be run by a joint venture with 51% investment from TCL and 49% from Sony Group subsidiary Sony.
The report pointed out that after Sony spins off its TV business, Panasonic Holdings will be the only large Japanese company still taking an independent route.
The report further states that Japanese companies were once the global "home appliance kings", but the current retreat reflects the need to change business models. In the global market, the presence of Japanese companies is also gradually disappearing. According to data from British research firm Euromonitor International, in 2025, South Korea’s Samsung Electronics will rank first; combined with LG Electronics, Hisense, and TCL, these four companies will control more than half of the global market share.