Korean star Jun Ji-hyun was in the news last month when it was reported that her chaebol husband Choi Joon-hyuk had suffered investment losses. With her exclusive contract with her former agency expiring, fans speculated about her next move. Korean media revealed the answer on the 7th: she will become a female CEO, handling her own entertainment career moving forward.
Earlier reports suggested that Jun Ji-hyun had been actively attending events and taking on new roles this year, possibly related to her husband’s investment failures. Her new direction is now confirmed: she is joining hands with her longtime manager to launch a new company called “PEACHY.” According to Korean media, the company’s philosophy is to “pursue depth, moderation, and the beauty of existence itself.” In addition, Jun Ji-hyun has recently ditched her long hair and debuted a short hairstyle, looking even more youthful.
Jun Ji-hyun said, “Having spent a long time as an actor, I need some time to look back on myself and find a new direction. ‘PEACHY’ represents my current state and serves as a starting point for me to focus more on the essence.”
Source: Liberty Times Entertainment