Chen Chao Yao: Sarawak is Friendly and Vibrant; Proton Spreads Smiles and the Spirit of Unity

(Miri, 29th) Sarawak Deputy Minister of Tourism Dato Chen Chao Yao stated that Sarawak is an extremely friendly and vibrant place with thriving community activities, currently boasting 34 active organizations, which is a source of great pride.

He expressed this today while speaking at the Proton “10,000 Smiles” Expedition (Miri stop) flag-off ceremony held at the Syarikat JL Motors Sdn Bhd (Piasau) showroom.

He said that since its establishment in 1994, JL Motors has had 32 years of history. Not only has it built deep team camaraderie, but it also continues to create job opportunities locally and boost economic development, a performance worthy of praise.

“When I was invited to attend this event, I was not familiar with the circumstances. But upon arriving, I found the place to be beautiful, and the team members were energetic and full of vitality.”

He pointed out that Proton’s sales performance in recent years has been outstanding, with sales approaching 30,000 units last year, showing that people’s confidence in the Proton brand has significantly increased.

“In the past, people may have had different perceptions of Proton, but with technology transfer and continuous quality improvements, Proton has now gained the trust of the nation. For example, models like the Proton X70 perform exceptionally well, proving that the brand keeps advancing.”

He emphasized that as the national automobile brand, Proton is the pride of Malaysians, and on the international stage represents "Made in Malaysia," carrying significant symbolic meaning.

Chen Chao Yao said the “10,000 Smiles” expedition is not simply a driving event, but a journey to spread kindness, unity, and love, and he believes this will become one of Sarawak’s signature large-scale events.

“Participants are not just driving—they are telling Sarawak’s story to the world, sharing our local humanity, culture, and natural scenery.”

He also pointed out that Sarawak has always been a society where multiple ethnic groups coexist harmoniously, and this spirit will continue to promote the state’s prosperity.

He thanked all participants, drivers, and team members for their efforts, and wished the convoy a smooth and safe mission throughout the journey in Sarawak, Sabah, and Brunei.

On another note, organizing committee chairperson for Miri Syarikat JL Motors Sdn Bhd (Piasau), Ling Yanzi, expressed gratitude for Proton choosing Sarawak—especially Miri—as the event venue, feeling deeply honored.

She said the “Proton 10,000 Smiles” program aims to demonstrate to the public that Proton vehicles possess outstanding durability, stability, and reliability, capable of coping with Borneo’s diverse road conditions and even long-distance cross-border journeys.

She pointed out that when the convoy crosses borders and connects people, every customer’s smile during the journey is the driving force that keeps the team moving forward.

She mentioned that currently, a total of 10 Proton cars are participating in the expedition, and will next head to Bintulu and Sibu, ultimately arriving in Kuching.

She thanked all drivers, staff, and participants for their hard work and dedication, and wished the convoy a smooth and successful journey in the coming stages.

She also thanked committee members, employees, and all behind-the-scenes personnel for their support—spiritually, logistically, and financially—enabling the event to be carried out smoothly.

“If there are any shortcomings during the event, I would like to apologize on behalf of the committee and thank everyone for their tolerance and understanding.”

She urged all circles to continue their support and to spread smiles throughout every journey.