(Kuching, 13th) The rebranding of the Sarawak Economic Development Authority will become an important foundation for driving the agency towards becoming a stronger and more competitive organization, both domestically and internationally.
Balingian state assemblyman Dr. Simon Sinang Bada stated that this reform is not merely a change in name or administrative structure, but is instead a strategic move to ensure the agency remains relevant, competitive, and aligned with global economic development as well as Sarawak’s development vision.
“The first amendment, which involves changing the English name, is particularly significant because it gives the agency a more modern, professional, and internationally recognizable image.
“This new name reflects a more vibrant and progressive corporate identity, in line with Sarawak’s aim to become an advanced economy based on innovation, investment, and sustainable development. This brand revamp can also boost foreign investors’ confidence, as it showcases an organization that is more internationalized and business-friendly.”
He made these remarks yesterday during the Sarawak State Legislative Assembly debate on the 'Sarawak Economic Development Authority (Amendment) Bill.'
Balingian state assemblyman Dr. Simon Sinang Bada stated that this reform is not merely a change in name or administrative structure, but is instead a strategic move to ensure the agency remains relevant, competitive, and aligned with global economic development as well as Sarawak’s development vision.
“The first amendment, which involves changing the English name, is particularly significant because it gives the agency a more modern, professional, and internationally recognizable image.
“This new name reflects a more vibrant and progressive corporate identity, in line with Sarawak’s aim to become an advanced economy based on innovation, investment, and sustainable development. This brand revamp can also boost foreign investors’ confidence, as it showcases an organization that is more internationalized and business-friendly.”
He made these remarks yesterday during the Sarawak State Legislative Assembly debate on the 'Sarawak Economic Development Authority (Amendment) Bill.'