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New Drinking Measures in Thailand: Consumers Can be Fined 10,000 Baht for Drinking During Prohibited Hours

Published at Sep 18, 2025 03:58 pm
Starting November 8, Thailand has implemented new drinking measures. Consumers who drink alcohol at bars or nightclubs during prohibited hours face a fine of up to 10,000 baht (about 1,316 ringgit). This move aims to curb late-night drinking behavior.

According to Thai media outlet 'The Thaiger,' the Department of Provincial Administration under the Ministry of Interior has confirmed that according to the amended provisions of the Alcoholic Beverage Control Act, Article 32, which originally prohibited the supply of alcoholic beverages outside stipulated hours by venues selling alcohol, the scope has now been expanded to include consumers.

Currently, the restricted alcohol sales hours in Thailand are from midnight to 11 am, and from 2 pm to 5 pm (with exceptions for restaurants). In the past, enforcement mainly targeted alcohol vendors such as bars, restaurants, or shops. However, after the amendment, customers who drink alcohol during prohibited hours will also face penalties.

Relevant authorities stated that this measure is intended to strengthen law enforcement and reduce health and social risks associated with excessive drinking.

"Consumers who drink during prohibited hours in places of business will face a fine of up to 10,000 baht."

This measure seeks to balance the promotion of tourism with the maintenance of public health. Thailand's nightlife has great appeal for travelers, especially in entertainment hubs such as Bangkok, Pattaya, and Phuket. However, long-standing restrictions on alcohol sales hours have also caused inconvenience for tourists.

Thailand is one of the countries in Southeast Asia with the strictest alcohol-related laws. In addition to sales time restrictions, the law also bans promotions like "buy one get one free," happy hour deals, and also prohibits alcohol advertising. Vendors or consumers who repeatedly violate the rules may face severe penalties.

In addition, as of September 11, Thailand has lifted the decades-long "afternoon alcohol ban," allowing restaurants to sell alcoholic beverages from 2 pm to 5 pm. This move is regarded as beneficial to the food and tourism industries, expected to increase revenue and enhance appeal to international travelers.

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联合日报newsroom


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