A remark by Jennie from the Korean girl group BLACKPINK has caused the stock price of South Korean food industry giant “Nongshim” to soar. She recently appeared on an American talk show to promote her first solo album, "RUBY", and mentioned on the show that her "favorite snack" is the banana snack, “Banana Kick”. Following her appearance, Nongshim's market value increased by 264 billion won (approximately 797.7 million Malaysian Ringgit) within four days.
During the show, the host Jennifer Hudson invited Jennie to introduce Korean snacks. Jennie immediately introduced Nongshim’s banana cookies, shrimp chips, among others. When picking up the banana cookies, she emphasized: "This is my favorite snack." She added, "It’s really delicious. You’ll feel a special banana flavor that's different from what you expect." The host, after tasting it, laughed and said, "It really has a unique taste, and the texture is special too." She jokingly asked if she could have another one, causing the audience to burst into laughter.
This segment of the show was uploaded to the YouTube channel of the "Jennifer Hudson Show", sparking fervent discussions among fans. The clip of Jennie introducing these snacks quickly spread across social media, leading to what is being called the "Jennie Effect". This caused Nongshim’s stock price to rise for four consecutive trading days, and as of the 20th, its market value had increased by 264 billion won.