Malaysia Cooperative Agency Miri Knowledge Seminar Willie: Helping Local Products Go International

(Miri, 21st) The Sarawak Miri branch of the Malaysia Cooperative Agency (IKMa) successfully held the closing ceremony of the JOM@COOP program and knowledge seminar at the Eastwood Golf Club, Eastwood Valley Banquet Hall in Miri today. With the theme "Building Economic Bridges: From Miri Market to the Global Market", the event aimed to promote local cooperatives and SMEs in exploring international markets.

Borneo Highland (P198) Member of Parliament and IKMa board member Datuk Willie Anak Mongin delivered a speech at the closing ceremony, expressing gratitude for the excellent organization by IKMa Miri branch and the enthusiastic support from participants.

He stated that this event is not only a platform for knowledge and experience exchange but also reflects the determination to drive people's economic development through cooperation and innovation.

STATOB assisting the internationalization of local products

He said the seminar invited several industry experts to discuss strategies for promoting local products in international markets. The Sarawak Tourism and Trade Office (STATOB), as a key initiative of the Sarawak government, provides support such as digital marketing, export strategy, and international network development for local enterprises.

Datuk Willie emphasized that through the STATOB platform, local entrepreneurs can better understand global market demands and bring Sarawak specialties to international customers.

Development and marketing strategies are key

During the event, speakers shared core strategies for local product development and marketing. Datuk Willie pointed out that entrepreneurs must ensure that products meet international standards, such as HACCP and Halal certification, and perform precise marketing through digital platforms. Additionally, companies need to leverage institutions like MATRADE and STATOS to expand international networks and obtain market trend information to formulate effective export strategies.

Optimization of logistics and supply chain is essential

Datuk Willie emphasized that efficient supply chain management is a key factor in ensuring products successfully enter international markets. Entrepreneurs need to ensure that products can be delivered safely and on time at competitive prices to target markets, thereby enhancing competitiveness.

From knowledge to action

He urged participants to apply the knowledge gained from the event into practical actions, using cooperation and innovation as a driving force to help cooperatives and entrepreneurs achieve the ambitious goal of "from Miri market to the world market".

The success of this event was due to the careful planning of the IKMa Miri branch and the active participation of all participants. In his closing remarks, Datuk Willie expressed sincere gratitude to all contributors and hoped for more similar events in the future to inject new momentum into the local economic development.

He officially announced the closing of the Turun Padang Jom@Coop IKMa 2025 program and knowledge seminar, and expressed hope for even greater achievements of cooperatives and SMEs on the international stage.