Thai star NuNew (Lin Jingyun) soared in popularity in 2022 due to his performance in the BL drama "Cutie Pie." The following year, he visited Taiwan to meet fans. Recently, his management company "DMD Music" announced on their official Facebook page that NuNew would be holding a concert at the Kaohsiung Music Center on June 21. However, the announcement was made in Simplified Chinese even though the concert is being held in Taiwan, sparking outrage among Taiwanese fans. In the comments section, people sarcastically remarked, "People in Kaohsiung can't read Simplified Chinese." Thread users questioned whether the organizing company is funded by Chinese capital, criticizing them for "not even willing to perform," and saying, "You want to earn New Taiwan dollars, but aren't even willing to use Traditional Chinese."
NuNew is studying in the Chinese department at Kasetsart University in Thailand and is fluent in Chinese. He has covered Eric Chou's "The Love We Have Lost" and sang "How Are You?" with Zee, impressing audiences with his accurate pronunciation. During meet-and-greet events, he typically performs local songs in each city, but notably did not do so for Taiwan, leaving fans disappointed. Now, the use of Simplified Chinese is causing another uproar before his Kaohsiung concert. Fans slammed the management company: "DMD keeps setting new lows. You're coming to Taiwan and collaborating with a Chinese-funded company, and you don't even bother to change posts to Traditional Chinese. What do you think of Taiwanese fans? Is it because you think that despite your previous disrespect, you still have support, so you're becoming even more blatant?"