Asia's leading streaming platform iQIYI has announced a comprehensive upgrade to its local content strategy for 2025, unveiling a series of new exclusive series and exciting collaboration plans. Following impressive achievements last year, iQIYI has teamed up with Malaysia's media giant Media Prima and several renowned production companies, including MIG Production, Skop Production, Pencil Picture Production, and Zeel Production, to bring more high-quality local drama content to viewers.
iQIYI Vice President and Head of APAC and MENA, Li Kaichen, expressed at the iQIYI Eid gathering and program showcase, "The total play count of local drama series launched in 2024 has exceeded 200 million, which is a gratifying achievement. This year, we will further upgrade our content strategy and officially launch the exclusive Malay drama zone 'Drama ONZ,' creating a high-quality viewing space dedicated to Malay drama fans."
As the number one platform for Malay drama viewership, iQIYI is committed to discovering more local creative talents and will launch new original series in 2025, including key works like "Mawar Dahlia," "Dosa Cinta," "Safira," and "Griya." Additionally, iQIYI will continue to offer a rich and diverse range of Asian entertainment content, including Chinese dramas, anime, and reality shows, all equipped with multilingual subtitles to meet the viewing needs of different audiences.
In response to the enthusiastic reception of local dramas by the audience, iQIYI has officially launched the exclusive "Drama ONZ" tag page, gathering the hottest and highest-quality Malay drama content to create a one-stop entertainment experience for audiences. This also marks another major milestone in iQIYI's local content strategy in Malaysia.
Media Prima Television Network and Primeworks Studios CEO Nini Yusof stated, "We are honored to collaborate with iQIYI to jointly promote the development of local dramas. The 'Drama ONZ' zone features a young and fun visual design, which we believe will further attract more young viewers, especially young drama fans in Malaysia." This zone is exclusively sponsored by HONOR X9a tablet, promising the smoothest streaming experience.
This Eid, iQIYI, in partnership with CelcomDigi, has launched a limited-time offer "StreamMORE." Users can subscribe to iQIYI Standard VIP for only RM11.90/month and receive 10GB of dedicated data; alternatively, they can opt for the SpeedStream Pass at RM47 per month for unlimited viewing. New users can also enjoy a 1-month free VIP experience from now until April 28.
iQIYI Malaysia and Singapore General Manager Deng Liang stated that through strategic cooperation with CelcomDigi, iQIYI hopes to allow more users to enjoy high-quality entertainment content in a more flexible and affordable way. "We believe this will bring an unprecedented streaming experience to Malaysian audiences."