Asia Guan Gong Cultural Exchange Center Inaugurated Xu Fubiao: A Shared Model of Business Virtues

(Kuala Lumpur, 5th) In conjunction with the inauguration ceremony of the Asia Guan Gong Cultural Exchange Center, the Malaysia Asia Guan Gong Cultural Promotion Center held a business and investment matchmaking conference, creating an encounter between culture and economy, and connecting trust and collaboration among representatives from ASEAN, China, Hong Kong, Taiwan, Macau, Japan, Korea, and other guests.

Xu Fubiao, chairman of the organizing committee for the Business and Investment Matchmaking Conference of the Asia Guan Gong Cultural Exchange Center, stated that not only is Guan Gong an important spiritual symbol of Chinese culture, but the values of loyalty, righteousness, benevolence, courage, propriety, wisdom, and trust he embodies have made him a model of business virtues highly respected by Chinese businesspeople at home and abroad.

“Throughout history, wherever Chinese merchants gather across the globe, Guan Gong has always been revered as the 'God of Business,' not only as a blessing for prosperity, but because lasting business success relies on integrity; expanding enterprises depends on trustworthiness; deepening cooperation requires mutual trust; and shared market prosperity comes from openness, collaboration, and win-win outcomes.”

He pointed out that in the rapidly changing international business environment, integrity is more precious than wealth, and trust is more enduring than contracts.

Chief Advisor of the Asia Guan Gong Cultural Exchange Center, Xie Yuelong, also echoed that the core values of Guan Gong culture—loyalty, righteousness, and trust—are the essence of Chinese heritage, and also the cornerstone of modern business.

“For enterprises to forge ahead and achieve sustainable, cross-regional cooperation and win-win results, integrity must be the foundation and morality the soul. These are essential principles for business and industry in the new era.”

“This conference provides an efficient bridge for businesses, creating excellent opportunities for resource integration, complementary strengths, and coordinated development, firmly building the groundwork for deeper corporate cooperation.”

Through this matchmaking conference, Chinese brands took the opportunity to promote their products, such as Guan Di watches and Guan Gong animation. The diversity of the industrial chain was impressive. Honorary President of the Johor Cantonese Association, Lim Chi Ming, also gave a talk on “ASEAN’s New Investment Focus—The Rise of Johor.”

Lin Peng, chairman of the Global Guan Gong Culture Union, also issued a letter of appointment to Sun Luhua, Director of the Malaysia Guan Gong Culture Promotion Center, at the conference.